Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.


library marketing obstacles

How to Get Over Fear and Other Big Challenges to Library Marketing

When I was in first grade, I wanted to be famous. My big break arrived in the form of a school contest. The winner got to read a public service announcement about education on the radio. "IT HAS TO BE... Continue Reading →


What the Hell is Content Marketing and Why Should We Do It?

I returned from Content Marketing World with a head full of ideas and a heart full of questions. The questions began on the first day, during the first hour of the conference. In his opening keynote, Content Marketing World founder... Continue Reading →

Four Steps to Get Out of the Library Marketing Rut

It is hard to believe┬áthat in a building filled with the stories true and imagined, a library marketer would need inspiration. But alas, we are human. And sometimes we are stuck in a rut. We struggle to inspire our cardholders,... Continue Reading →

The Five Biggest Library Marketing Obstacles and How To Overcome Them

Do you remember when you learned to read? I was in the first grade. I had some big motivation--the school was holding a "read aloud" contest to find a student to deliver a PSA about education on a local radio... Continue Reading →

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