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Library Marketing Show

Is It Possible for Your Library to Overcommunicate? 🛑 Here Are 4 Ways To Tell if You Are Flooding Your Community With Too Many Promotional Messages

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#LibraryMarketing Show, episode 239

You may wonder, is it possible to over-communicate with my patrons?

Can you send too many emails, do too many social media posts, and put up too many posters and flyers in your library?

There are some telltale signs that you’re overdoing it! I have four tips to help you determine if you are flooding your community with too many messages in this Library Marketing Show episode.

Plus kudos go to a library that received press coverage for the return of a long overdue book with a funny note inside!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

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🌐Google Does It Again! What New Changes in Search Ranking Mean for the Discoverability of Your Library’s Website

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#LibraryMarketing Show, episode 237

Google is at it again!

The engineers at the search engine recently changed the way that they rank websites and search to make internet searching easier for the user. But that’s going to have some implications for your library.

Don’t panic! We’ll go through the changes and what they mean for your library’s website in this episode.

Plus, kudos go to a library that sent its annual report to a media outlet and got positive press coverage with an unbeatable headline.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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👎Engagement on Instagram Reels Is Going Down the Drain! Can It Be Fixed? Here’s the Latest Advice for Your Library.

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#LibraryMarketing Show, episode 235

You’re not imagining it: Engagement on Instagram Reels is going DOWN. And it’s happening not only to libraries but to content creators from all industries. What is going on?! And is there anything we can do to reverse this trend? We’ll dive into it in this episode of the Library Marketing Show.

Plus, kudos go to a library that’s been doing something that received coverage on a national television news program.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Hijacked! 2 Tips for Responding When Trolls Comment On Your Library Social Media Accounts

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#LibraryMarketing Show, episode 234

Managing social media for a library is hard enough without trolls commenting on your promotional posts. But it does happen! So…

How do you handle it when someone hijacks the comment section of your library’s social media posts? I have some advice for you in this Library Marketing Show episode.

Plus, kudos go to a library that’s been doing something fun and unusual for more than 20 years to promote their collection!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🛑A Message for You and Your Supervisor on the Most Difficult, Complicated, and Important Step in Library Marketing

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#LibraryMarketing Show, episode 233

There’s a specific library marketing task that I admit I personally struggle to make time to do. It’s complicated and tedious. But it is so important that I dedicate this episode to it. Note: scroll to the 2:00 mark for a special message for managers of library marketers.

Plus, kudos go to a library that got press coverage of a fun event that didn’t involve any “real” visitors to the library!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤖 Let the Robots Help: How ChatGPT Can Make Posting to Social Media Faster and Easier

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#LibraryMarketing Show, episode 232

I have a new trick that I use in my own workday for posting across multiple social media platforms. It helps me stay within best practices in terms of post length. And this is one of those instances in which the robots are very helpful!

I will show you exactly how I do this, in this episode.

Plus, kudos go to an academic library that uses Instagram Live to build excitement and engagement.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

4

Making Amends After a Marketing Mistake: 6 Proven Ways To Make It Right When You Screw Up

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#LibraryMarketing Show, episode 231

Everyone makes mistakes. But mistake-making can impact your self-esteem and job performance.

I’ve made lots of mistakes in my career. And in this episode, I want to share the six things I do to regain the trust of those impacted by my mistakes and regain my confidence.

Plus, kudos go to a library mentioned on NPR’s Morning Edition!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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