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Libraries Face a Crisis: Why You Should Throw Out a Full One-Third of Your Planned Promotions To Fight Back

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#LibraryMarketing Show, episode 209

I am proposing that you throw out one-third of your planned marketing and promotions for the next 12 months! I know it’s a big ask.

But I want you to use that space to create marketing and promotions that fight back against the biggest existential threat libraries have ever faced in their existence. I’ll explain why this is absolutely necessary in this episode.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

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Emmy-Award Winning Journalist Shares 6 Dependable Ways To Get Press Coverage for Your Library

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#LibraryMarketing Show, episode 208

The media is an important part of your library marketing strategy. But how do you get reporters to cover your library? You’ve come to the right place.

In my former life, I was an Emmy-award-winning journalist. And I’m going to share some strategies to help you with press coverage in this episode.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Email Click Rates and Send Times: What Are the New Best Practices For Libraries??

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#LibraryMarketing Show, episode 206

We’ve already established that your open rate is not necessarily the best way to measure the effectiveness of your library’s email marketing. It’s your click rate. But…

What is a good click rate? And when are you supposed to send your library’s emails? You’ll find expert advice on both of those important points in this episode.

Plus a wonderful library video earns this week’s Kudos award!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Threads: Is It a Dud or the Next Big Thing in Library Marketing?

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#LibraryMarketing Show, episode 205

🕦 It’s been more than a month since Threads was released into the world. And I’ll be honest…

I still have no idea what to think of the newest social media platform.

Every day that goes by I wonder… is it going to be the next big thing in library marketing? Or is it an experiment doomed to fail?

I’ll share what experts are saying in this episode.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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When I Heard This One Step To Increase Organic Reach on Social Media, I Got So Mad at Myself, I Did a Face Palm🤦

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#LibraryMarketing Show, episode 204

There is one very simple tip that you can use to increase the organic reach of your library’s posts on LinkedIn, YouTube, and Facebook (and X, if you still use that). And honestly, when I heard about this tip, I felt like smacking myself. How did I miss this? It’s so easy. I’m going to share it with you.

Plus we’ll give kudos to someone doing great work in library marketing.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Is Artificial Intelligence a Threat to Your Job in Library Promotions? An Expert Explains Why It’s Not Time To Freak Out

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#LibraryMarketing Show, episode 203

Is Artificial Intelligence (AI) a threat to your job as a library marketer? It’s a serious question I’ve been pondering for a while. I turned to someone I truly admired for advice and we’ll unpack what she has to say about AI and promoting your library in this episode.

Plus we’ll give kudos to someone doing great work in library marketing. And this week, it’s a surprising choice!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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📈2 Proven Ways To Entice People To Read Your Library’s Emails

Watch this episode now

#LibraryMarketing Show, episode 202

I have a tiny favor to ask of my library marketing friends. 😌

I need you to do something different when it comes to email marketing. It is an effortless, quick thing to change! I’ll make my case to you in this episode.

Plus we’ll give kudos to someone doing great work in library marketing.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Time for a Reality Check: Here’s the Truth About Your Library’s Email Open Rates

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#LibraryMarketing Show, episode 201

I hate to be the bearer of bad news. But your library’s fantastic email open rate may not be the cause for celebration that you think it is.

We’ll talk about that and what metric you should focus on for email marketing in libraries.

Plus we’ll give kudos to someone doing great work in library marketing.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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