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Library Marketing Show

👎Engagement on Instagram Reels Is Going Down the Drain! Can It Be Fixed? Here’s the Latest Advice for Your Library.

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#LibraryMarketing Show, episode 235

You’re not imagining it: Engagement on Instagram Reels is going DOWN. And it’s happening not only to libraries but to content creators from all industries. What is going on?! And is there anything we can do to reverse this trend? We’ll dive into it in this episode of the Library Marketing Show.

Plus, kudos go to a library that’s been doing something that received coverage on a national television news program.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

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Hijacked! 2 Tips for Responding When Trolls Comment On Your Library Social Media Accounts

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#LibraryMarketing Show, episode 234

Managing social media for a library is hard enough without trolls commenting on your promotional posts. But it does happen! So…

How do you handle it when someone hijacks the comment section of your library’s social media posts? I have some advice for you in this Library Marketing Show episode.

Plus, kudos go to a library that’s been doing something fun and unusual for more than 20 years to promote their collection!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🛑A Message for You and Your Supervisor on the Most Difficult, Complicated, and Important Step in Library Marketing

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#LibraryMarketing Show, episode 233

There’s a specific library marketing task that I admit I personally struggle to make time to do. It’s complicated and tedious. But it is so important that I dedicate this episode to it. Note: scroll to the 2:00 mark for a special message for managers of library marketers.

Plus, kudos go to a library that got press coverage of a fun event that didn’t involve any “real” visitors to the library!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤖 Let the Robots Help: How ChatGPT Can Make Posting to Social Media Faster and Easier

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#LibraryMarketing Show, episode 232

I have a new trick that I use in my own workday for posting across multiple social media platforms. It helps me stay within best practices in terms of post length. And this is one of those instances in which the robots are very helpful!

I will show you exactly how I do this, in this episode.

Plus, kudos go to an academic library that uses Instagram Live to build excitement and engagement.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Making Amends After a Marketing Mistake: 6 Proven Ways To Make It Right When You Screw Up

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#LibraryMarketing Show, episode 231

Everyone makes mistakes. But mistake-making can impact your self-esteem and job performance.

I’ve made lots of mistakes in my career. And in this episode, I want to share the six things I do to regain the trust of those impacted by my mistakes and regain my confidence.

Plus, kudos go to a library mentioned on NPR’s Morning Edition!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤫The 2 Secret Tricks I Use To Get More Organic Reach for Facebook Posts

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#LibraryMarketing Show, episode 230

Not long ago, I got back in the social media game posting for the company I work for, NoveList. Very quickly, I remembered how difficult it is to get organic reach on regular Facebook feed posts!

But then I learned two little tricks that take me about 30 seconds a day. They work! So I’m going to share them with you in this episode

Plus, kudos go to a library that got national press coverage for an initiative to get people back into their physical branches.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Shocking Results of a New Survey May Have You Completely Rethinking Your Library’s Social Media Strategy

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#LibraryMarketing Show, episode 229

I was shocked by the results of a new Pew Research Center survey.

The survey asked adults in the U.S. which social media platform they used the most. And the top result was NOT Facebook!

Get the topline results and an action step to use for your library marketing in this episode.

Plus, kudos go to a library that received an award for the 17th year in a row!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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📚2 Concrete Ideas To Boost Circulation and Prove Your Value Through Specific Library Promotions

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#LibraryMarketing Show, episode 228

A new study about books and publishing reveals two concrete action steps you can take to prove the value of your library and increase circulation! Those steps are revealed in this episode.

Plus, kudos go to a library that received coverage for an event on Yahoo News!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Which Is Better for Library Promo Videos, TikTok or Reels?? The Latest Data Settles the Debate… for Now!

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#LibraryMarketing Show, episode 227

TikTok or Reels. Which one is better for library marketing?

I came across some new research that will help you determine where to spend your precious energy and time on library marketing. The answer is revealed in this episode.

Plus, kudos go to a library that showed authenticity when it made a mistake on New Year’s Day!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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