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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

2 Secret Tips To Build FOMO and Excitement for Your Next Big Library Event🎈

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#LibraryMarketing Show, episode 218

One of my viewers has big plans for next summer!

No, it’s not summer reading. They are planning a giant event at their branch. And they want to know how to get the community excited enough to attend this event in droves. We’re talking a filling-the-parking-lot and running-out-of-chairs-level excitement!

🥳It’s a mashup of marketing and party planning in this episode of the Library Marketing Show. Plus we’ll give away kudos to a deserving library doing great marketing work.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

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Another Potentially Controversial Video: 4 More Library-Centric Words To Eliminate From Your Library Promotions 🥺

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#LibraryMarketing Show, episode 217

A few weeks ago, we talked about eliminating the word “resource” from your library marketing. That video started a conversation that resulted in a whole list of words to eliminate from your library marketing vocabulary.

Get the list and the reason why this change is so important (I promise I’m not trying to be a pain… there is a good reason) in this episode!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

2

Watch Me Set 3 Library Marketing Goals for Real-Life Libraries in 60 Seconds or Less.🎯 And Hey, You Can Do This Too!

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#LibraryMarketing Show, episode 216

Setting goals for library marketing is incredibly important. A couple of weeks ago, I issued a challenge.

You all responded and I accepted. So here’s the payoff: we’re going to set some goals in 60 seconds in this episode. And you’re going to see just how easy it is.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog to receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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It’s Okay To Take A Break From Social Media! Here Are the Benefits of a Pause for Your Library

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#LibraryMarketing Show, episode 213

The holiday season is fast approaching. And I want to give libraries a gift this season. The gift is…

A break from social media. 😮

Wait, what? Am I advising you to stop library promotions on social?

We’re gonna talk about why it might be good for your library to take a break in this episode of The Library Marketing Show.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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A Viewer Asks: Should You Go Back and Rewrite Your Library’s Old Social Media and Blog Posts?

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#LibraryMarketing Show, episode 213

A viewer wants to know: “Do I need to go back in time and update all my social media posts and my blog posts”

That’s a great question! Is it a good practice or a waste of your time? I’ll give my best advice in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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A 13-Year-Old Kid Gives Library Marketing Advice About YouTube. Is He Right??

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#LibraryMarketing Show, episode 212

The 13-year-old son of one of my viewers has been giving some library marketing advice to his mom and to others. He says libraries should be posting on YouTube Shorts.

Is he right? I’ll let you know whether this kid is a future library marketer in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Controversial Opinion: Why Your Library Should Stop Using the “R” Word in Your Promotions (Please!)

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#LibraryMarketing Show, episode 211

This one may be controversial but…

I want you to stop using the “R” word in your library promotions.

What is the “R” word, and what should you say instead? I’m going to explain in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

(P.S.)

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

2

⭐It’s Never too Early! Get Ready to Promote Your Library on TikTok This Holiday Season

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#LibraryMarketing Show, episode 210

I know, we haven’t even gotten to Halloween yet. But guess what??

TikTok has released its holiday shopping guide for marketers! And although this guide was created for shops and profit brands, there were a lot of really great tips in here that you can use at your library. Let’s dig into the guide in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. Thanks for watching!

(P.S. Here is the guide mentioned in this episode, no email required!)

tiktok_holiday_playbook_direct_2023Download

(P.S.)

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

0

Libraries Face a Crisis: Why You Should Throw Out a Full One-Third of Your Planned Promotions To Fight Back

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#LibraryMarketing Show, episode 209

I am proposing that you throw out one-third of your planned marketing and promotions for the next 12 months! I know it’s a big ask.

But I want you to use that space to create marketing and promotions that fight back against the biggest existential threat libraries have ever faced in their existence. I’ll explain why this is absolutely necessary in this episode.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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