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What the Heck Is the Difference Between Library Statistics and Marketing Metrics? Here’s the Full Explanation and Why They Are BOTH Important!

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The Library Marketing​​​​​​​​ Show, Episode 156: In this episode, we’ll explain the difference between library statistics and library metrics.

We use the terms interchangeably. But the exact definition is really important to the success of your library marketing.

Kudos in this episode go to the Prince George’s County Memorial Library System.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

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Why Is It So Hard for Libraries To Recruit New Cardholders? Early Research Results May Hold Answers Just in Time for National Library Card Sign-Up Month

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The Library Marketing​​​​​​​​ Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library.

This research is being conducted with the help of mystery shoppers, who are asked to go into a library and perform a specific task. After their experience, they are interviewed.

The results are fascinating. I’ll share some topline findings and ideas for how to counter these results with smart library promotions.

Kudos in this episode go to San Rafael Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Your Library CAN Compete With Amazon for Readers! Here Are 4 Ideas To Beat the Big Box Giant at the Book Game🏆

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The Library Marketing​​​​​​​​ Show, Episode 154: In this episode, I will share how your library CAN compete with Amazon for readers!

A study by two researchers from Portland, Oregon shows us why readers prefer Amazon.

But libraries can win those readers back with some simple changes. I’ll show you what the researchers said libraries need to do to compete with Amazon.

Kudos in this episode go to “the lone librarian” of Castle Rock Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Let’s Put This Big Question To Rest Once and for All: Sending Marketing Emails to Your Library Patrons Is NOT an Invasion of Privacy!

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The Library Marketing​​​​​​​​ Show, Episode 153: In this episode, I will try to put to rest a question that continues to permeate the library marketing world.

Libraries are defenders of truth, democracy, and privacy. And in that noble quest, they sometimes hurt themselves by repeating the false myth that they cannot send emails to their patrons because it’s an invasion of privacy.

Email marketing is not an invasion of privacy. I’ll explain why and what you can do even if there are laws (not privacy-related!) that limit the amount of emails you can send.

Kudos in this episode go to the Oakland Public Library!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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💥4 Big Changes for Twitter and Instagram That Will Have a Major Impact on Your Library Marketing!

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The Library Marketing​​​​​​​​ Show, Episode 152: In this episode, I’ll share two major changes coming to Twitter AND two major changes coming to Instagram. These four headlines will have an impact on the way you promote your library.

Kudos in this episode go to the Douglas County Library. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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There’s a NEW Social Media Platform for Senior Citizens… and It’s a Big Opportunity for Libraries!

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The Library Marketing​​​​​​​​ Show, Episode 151: In this episode, I’ll introduce you to a new social media platform launched by the AARP called Senior Planet Community.

This is an excellent promotional opportunity for libraries. I’ll share what I’ve learned about this new site.

Kudos in this episode go to the Racine Public Library. Find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Branding for Your Library: Stand Out From the Crowd With Smart, Strategic Placement of Your Brand

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The Library Marketing​​​​​​​​ Show, Episode 150

In this episode, we will answer a viewer’s question.

Margaret Luedke is Programs and Marketing Coordinator at Juneau Public Library in Juneau, AK. She writes, “I am new to library marketing and do not have a marketing background. My library did not have a marketing plan or brand style guide when I started so I am working to develop them now. I’ve found your guides on both topics very helpful! I wanted to ask though, how far do you suggest we take our branding?”

Kudos in this episode go to the winners of the Library Science Tuition Scholarship in Kentucky.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Is Your Small Library Competing with a Bigger, Neighboring Library? This Episode is For You!

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The Library Marketing​​​​​​​​ Show, Episode 149: In this episode, we will answer a viewer’s question. “I am wondering if you have any marketing advice for a small-town library surrounded by much bigger libraries.”

“Some of our own town residents prefer going to these larger libraries. How do we stand out? It’s difficult for us because as a small-town library, we have a tiny staff that ranges from 5-7 people, so we’re all already stretched thin!”

I have three ideas for small libraries in competition with larger surrounding libraries.

Kudos in this episode go to 44 different libraries! Watch the video to see why all are being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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BIG Changes Are Coming to Facebook Plus Instagram & YouTube Updates: Here Are Your Social Media Headlines for Libraries, July 2022

Watch The Library Marketing​​​​​​​​ Show, Episode 148

In this episode, we have the top three social media headlines. There are huge changes coming to the Facebook algorithm (again!) plus a new feature on Instagram and why you might want to rethink your library’s YouTube strategy. What does this all mean for libraries? We’ll dive in.

Kudos in this episode go to the Lexington Public Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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