The Library Marketing Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library.
This research is being conducted with the help of mystery shoppers, who are asked to go into a library and perform a specific task. After their experience, they are interviewed.
The results are fascinating. I’ll share some topline findings and ideas for how to counter these results with smart library promotions.
Kudos in this episode go to San Rafael Library.
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