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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

New Advice on Hashtags for Library Social Media: What You Need To Know for Each Platform

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#LibraryMarketingShow, episode 296

Hashtags. They’re not dead, but things are changing, and the way we should use them is also changing.

There’s a new article from the Content Marketing Institute that outlines the changes to hashtags. I’m going to go through it with you so you don’t have to, and give you some hashtag-specific tips for each social media platform in this episode of the Library Marketing Show.

Plus, we’ll give kudos to half a dozen libraries that won a big award.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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🫢The Surprising Secret to Higher Social Media Engagement for Your Library

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#LibraryMarketingShow, episode 295

What if I told you that posting less frequently on social media could actually help your library reach a wider audience? I know it sounds backward, but I think I’m on to something here, and I’ve got some data to prove my theory!

So we’re going to talk about why fewer posts lead to more engagement in this episode of The Library Marketing Show. Plus, we’ll give kudos to a library system that just released a beautiful and tangible way for patrons to take a piece of the library with them wherever they go!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Boost Your Library’s Facebook and LinkedIn Follower Count With This Simple Trick

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#LibraryMarketingShow, episode 294

Did you know that there’s a trick you can use to increase the number of followers on Facebook and LinkedIn for your library’s page? It’s pretty easy. And it only takes about 10 minutes once a year!

I’m going to show you how to do it in this episode of The Library Marketing Show. Plus, I’ll give kudos to a library for a simple but impactful book display idea.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Should You Start an Instagram Account at Your Library Just for Teens? Here’s the Pros and Cons List.

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#LibraryMarketingShow, episode 293

A viewer wants to know if her library should have a separate Instagram account for her teenage audience. It’s a great question!

I’m going to share some pros and cons. And spoiler alert… my “cons” list is longer than the “pros” list… in this episode of The Library Marketing Show.

Plus, I’ll give kudos to a library that took a popular meme and made a funny and effective social media post relevant to their audience.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Ouch! How To Gracefully Handle Criticism of Your Library Marketing

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#LibraryMarketingShow, episode 292

Nothing is worse than working on library promotional content, only for somebody to tell you it’s no good. 😔

How can we gracefully accept and incorporate criticism of our library marketing? I’ll give you some tips in this episode of The Library Marketing Show.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🤔How To Choose Between Short or Long-Form Content Like a Pro

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#LibraryMarketingShow, episode 291

Have you ever stared at a piece of library marketing content and thought, should this be a quick update or a deep dive? Let’s settle that today! Here is how to know if you should use short-form content or when it’s time to go to long-form content in this episode of the Library Marketing Show.

Plus, we’ll give kudos to the subject of a past Super Library Marketing profile who just won a huge award.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How the Confusion Over Marketing and Programming Is Impacting Your Library’s Success

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#LibraryMarketingShow, episode 289

I have a hot take on marketing and programming. They are two completely different things. But confusion over the roles is making it difficult for many libraries to do effective marketing.

I’m going to defend my hot take and give you some guidance on why this distinction is important in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library for their series of onboarding emails and the brilliant way they get people to sign up for targeted email marketing.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Boost Your Biggest Supporters: Branding and Marketing Advice for Your Friends of the Library Group

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I have a one-question poll I need you to take. Record your answer here.

#LibraryMarketingShow, episode 288

How can a Friends of the Library group successfully spread the word, attract more donations, and recruit new members? They need marketing and branding! But they often don’t have the expertise or budget. So… then what?

This is a very niche episode that you’ll want to send to your friends of the library group!

Plus, we’ll give kudos to a library with a brilliant idea for a simple library storytelling video.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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