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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Warning: Fake AI Profiles May Sabotage Your Library’s Social Media Engagement

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#LibraryMarketingShow, episode 278

I have a warning about how artificial intelligence may impact the performance of your social media platform metrics. We will get into it and what you should do to prepare for this disruption in this The Library Marketing Show episode.

Plus kudos go to a library with a staff member who is appearing on a popular Netflix show!

And I have a favor to ask: NoveList is doing a market survey on how libraries handle professional development training. Would you be willing to take the survey? It should take five minutes or less. Thank you!!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

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Draw Readers Back to the Library! 4 Proven Ways To Re-Engage Your Community

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#LibraryMarketing Show, episode 277

A viewer wants to know how you get people who have a library card but haven’t used it in a long time to return to the library and use the library! That’s a very common question that has stumped library marketers for years.

In this episode of The Library Marketing Show, I share my top four tips for re-engaging inactive cardholders.

Also, I’ll give kudos to a library that received press coverage for an event this year by telling the story of a patron who attended the event last year!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How To Use AI To Check the Tone of Your Library Promotions and Emails: A Demonstration

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#LibraryMarketing Show, episode 276

We know that it’s very important to strike the right tone with our library marketing and promotions. But when you’re creating a social media post, a flyer, or an email, how do you ensure your message resonates appropriately with your audience?

I have a little trick I’m going to show you in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that was mentioned on the Kelly Clarkson show!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Rethinking Your Library Email Strategy: The Surprising Truth About First of the Month Sends!

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#LibraryMarketing Show, episode 275

Does your library send a monthly email newsletter? If so, do you send your newsletter on the first day of the month?

I want you to really think about that strategy, and I have some pros and cons for you to consider when you send your library’s monthly newsletter. We’re going to talk about that in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that created a special, memorable video to celebrate a big milestone.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Is Bluesky the Next Big Thing for Libraries? Experts Weigh In.

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#LibraryMarketing Show, episode 274

It’s time to talk about Bluesky. Do you need to add another social media platform to your library’s posting repertoire?

I’ll share some tips and articles to help you make that decision in this episode of The Library Marketing Show.

Plus, I’m giving kudos to a library that received national attention from a top talk show for its stuffed animal sleepover!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: For a transcript of this episode, click on this link.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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6 Common Library Marketing Mistakes To Avoid in 2025

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#LibraryMarketing Show, episode 273

We’re going to start the new year out right! There are six common mistakes that I see libraries making in their marketing. In this episode of The Library Marketing Show, we will talk about how you can avoid them this year.

Plus, we’ll give kudos to a library that wrote a fun holiday survival guide and published it in the local newspaper.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: For a transcript of this episode, click on this link.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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You Asked for It: Behind the Scenes Bloopers From the Library Marketing Show

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#LibraryMarketing Show, episode 272

Recording The Library Marketing Show does not always go as smoothly as planned. In fact, sometimes it’s downright messy.

And you wanted to see behind the scenes, so I’m showing you some of the biggest bloopers from recording sessions in 2024. Thank you for sticking with me, even when I’m not entirely polished. 🤪

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: There is no transcript for this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Library Promotion Mastery: Top 10 Tips You Need To Know for the New Year

This holiday week, I wanted to ensure you are set up for success in promoting your library in 2025. These are the most popular Super Library Marketing posts from the past year that you may have missed. (We’re all so busy!)

Most Popular Super Library Marketing Articles of 2024

#1: The 11 Best Conferences in 2024 for Anyone Looking To Learn More About Library Promotions and Marketing (and Some Are Completely Free!) Note: the 2025 version of this post will be published on March 3, 2025.

#2: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

#3: 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

#4: 10 New Infographic Ideas To Prove the Value and Power of Your Library

#5: 3 Library Marketing Experts Agree: It’s Time for Your Library To Abandon Twitter

Top Episodes of The Library Marketing Show of 2024

#1: Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat

#2: How to Create a Library Marketing Strategy from Scratch! (BTW: The episode is five years old!)

#3: 😖Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!

#4: Millennials & Gen Z Could Be the Key to Your Library’s Success! The Results of a Massive New Survey

#5:  Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!

I hope you are looking forward to 2025 as much as I am. We’ll be tackling new library marketing and promotion subjects. Plus I have lots of library profiles on the calendar. You’ll be hearing advice from libraries just like yours. As always, I welcome your suggestions about topics you want to cover. Happy New Year!!

PS Want more help?

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

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6 Predictions for Social Media in 2025 and How They Will Impact Your Library

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#LibraryMarketing Show, episode 271

2025 is almost here, and I have six library social media predictions. Well, these actually come from Social Media Today. But I want to share them with you and tell you how they might impact your library marketing in this episode.

Plus we’ll give kudos to a library that put a billboard in an unusual but clever spot… right where they have a captive audience!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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