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Library Marketing Show

AI Revolutionizes Internet Search for Your Library. Master This Simple Trick for Visibility!

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#LibraryMarketing Show, episode 252

Artificial intelligence, or AI, has many implications for library marketing. And now, AI is changing how people search for your library on the internet. But…

There is one, relatively easy thing you can do to ensure people find your library when searching for it on ChatGPT, Google’s Perplexity, and Microsoft’s CoPilot. We’re going to get into it in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that’s cross-posting videos from one social media platform to another. Normally, this is a no-no but there is an exception… and this library is taking advantage of it!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

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3 Game-Changing Revelations for Your Library’s Back-to-School Marketing 🚌

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#LibraryMarketing Show, episode 251

In a few weeks, kids in your community will head back to school. This time of year is a marketing opportunity for all libraries! Lucky for us, one of the major social media platforms just published a guide for marketing to back to school. I’ll share the top three takeaways for library marketing during back-to-school time in this episode.

Plus we’ll share kudos for a library that did something extraordinary by harnessing the power of their loyal library fans.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

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Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services so You Can Stop People From Saying, “I Didn’t Know the Library Had That!”

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#LibraryMarketing Show, episode 250

Library marketers want to make sure that their entire community knows everything the library has to offer. That’s a tall order.

Is it even possible? I have some advice about that today that may surprise you. We’ll get into it in this episode.

Plus we’ll give away kudos to a library that created a one-of-a-kind QR code with a complimentary campaign to educate the community about their offerings!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🔍If You Want Young People To Use the Library, This Episode Is for You! A New Study Gives You a Roadmap for How To Reach Gen Z.

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#LibraryMarketing Show, episode 249

Here’s a shocking headline: It turns out that young people are not using Google to find your library!

How do we know this? There’s a new study from Forbes that may have you rethinking your strategy on search and where you post your library promotions. I’ll share the results with you in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library system offering a much-needed service for its community.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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There Are 4 Major Updates to the Instagram Algorithm. 😲#3 May Be a Deal Breaker for Some Libraries!

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#LibraryMarketing Show, episode 248

Instagram has made four major changes to its algorithm! One of these changes might be a deal-breaker for your library, especially if you are a team of one person. We’ll unpack the four new things you’ll have to keep in mind when posting to Instagram and how those changes impact the work of your library marketing in this episode.

Plus we’ll give kudos today to a library that won’t have to worry about changing their Instagram strategy because they’re already following best practices for one of these four new Instagram algorithm changes.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!

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#LibraryMarketing Show, episode 247

There is a phrase that pops up quite frequently in library marketing which has bothered me for quite some time: “More than books.” Other than a few people I work with at NoveList, I thought I was the only person who felt this way. But I’m not! A librarian wrote an eloquent piece about it this week, and we’ll talk about it in this episode of The Library Marketing Show.

Plus kudos go to a library for their perfect response when trolls took over a Facebook post about their in-library Pride Month display.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Putting a Common Worry About Targeted Email Marketing To Rest Once and for All: Are You Accidentally Leaving People Behind?

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#LibraryMarketing Show, episode 246

We are going to put a common library marketing fear to rest, once and for all.

Here’s the concern: Are you inadvertently leaving people behind when you target people with your email marketing? Let’s get into it in this episode of The Library Marketing Show.

Plus kudos go to a library that was the focus of a blog post by a local country radio station DJ!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

2

The One Thing Your Library Needs To Do Once a Year To Ensure Your Library Emails Are Reaching the Right People

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#LibraryMarketing Show, episode 245

Sometimes in these videos, I give you a list of tips to help set you up for library marketing success.

But in today’s episode, I’m only going to share one task you’ll want to do once a year (yep, that’s it!) to ensure that your library’s email marketing continues to be successful.

Plus I’ll give kudos to 27 libraries who won a major award, and I’ll tell you where you can meet them in a few weeks!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Update on Fighting the Endless Poster-Flyer-Sign Cycle: How To Explain Strategic Print Promotions

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#LibraryMarketing Show, episode 244

I posted a video five years ago about fighting back against the endless flyer-poster cycle. It ended up being the most popular video I’ve ever made.

I have an update! In this episode, let’s dive deeper into using print promotions smartly and strategically.

Plus I’ll give kudos to a library using email to market special services to educators.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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