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Library Marketing Show

Boost Teen Library Attendance: 6 Proven Strategies and Common Pitfalls

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#LibraryMarketing Show, episode 257

Teenagers. How do we get them to use the library?

This is a hot topic for many of my viewers. I have six tips for you, plus three things working against you that make this work harder in this The Library Marketing Show episode. This episode is a bit longer than normal but it’s worth it!

Plus we’ll give kudos to a library that did something very smart to get lots of press coverage for a recent event.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

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Are Old Facebook Events Hurting Your Library’s Profile? Here Are 3 Things To Consider

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#LibraryMarketing Show, episode 256

Does your library need to delete old events from your Facebook account? It’s a great question that came in from a viewer. I’ve got three questions to ask yourself before you hit the “delete” button in this episode.

Plus we’ll give kudos to a library with a fantastic YouTube short that puts a library spin on an iconic sporting event.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🔐Safeguard Your Library’s Facebook and Instagram in 4 Easy Steps

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#LibraryMarketing Show, episode 255

One of the biggest concerns for anyone running a library’s social media sites is security.

I’m going to give you four tips to lock down your library’s social media accounts ahead in this episode of the Library Marketing Show.

Plus we’ll give kudos to a library that’s started one of the most original services I’ve ever seen in the library world!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🚀Boost Your Library’s YouTube Channel Now: The 10-Second Solution

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#LibraryMarketing Show, episode 254

There’s a very simple trick that you can use to get more views on your YouTube channel. It takes about 10 seconds of your time. I will show you exactly what to do in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that drew a lot of attention to a very delicious-sounding event.(Here’s a hint: 🥒)

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Why Blindly Following Marketing Advice Can Lead You Astray

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#LibraryMarketing Show, episode 253

The subject of today’s episode may surprise you. I want to talk about expert marketing advice. As a library marketer, you should take the advice of experts, including myself, with a grain of salt. I’ll explain in this episode.

Plus our kudos will be given to a library that did some promotional work AFTER an event. I’ll show you why this is a brilliant strategy.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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AI Revolutionizes Internet Search for Your Library. Master This Simple Trick for Visibility!

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#LibraryMarketing Show, episode 252

Artificial intelligence, or AI, has many implications for library marketing. And now, AI is changing how people search for your library on the internet. But…

There is one, relatively easy thing you can do to ensure people find your library when searching for it on ChatGPT, Google’s Perplexity, and Microsoft’s CoPilot. We’re going to get into it in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that’s cross-posting videos from one social media platform to another. Normally, this is a no-no but there is an exception… and this library is taking advantage of it!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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3 Game-Changing Revelations for Your Library’s Back-to-School Marketing 🚌

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#LibraryMarketing Show, episode 251

In a few weeks, kids in your community will head back to school. This time of year is a marketing opportunity for all libraries! Lucky for us, one of the major social media platforms just published a guide for marketing to back to school. I’ll share the top three takeaways for library marketing during back-to-school time in this episode.

Plus we’ll share kudos for a library that did something extraordinary by harnessing the power of their loyal library fans.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services so You Can Stop People From Saying, “I Didn’t Know the Library Had That!”

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#LibraryMarketing Show, episode 250

Library marketers want to make sure that their entire community knows everything the library has to offer. That’s a tall order.

Is it even possible? I have some advice about that today that may surprise you. We’ll get into it in this episode.

Plus we’ll give away kudos to a library that created a one-of-a-kind QR code with a complimentary campaign to educate the community about their offerings!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🔍If You Want Young People To Use the Library, This Episode Is for You! A New Study Gives You a Roadmap for How To Reach Gen Z.

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#LibraryMarketing Show, episode 249

Here’s a shocking headline: It turns out that young people are not using Google to find your library!

How do we know this? There’s a new study from Forbes that may have you rethinking your strategy on search and where you post your library promotions. I’ll share the results with you in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library system offering a much-needed service for its community.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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