In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →
At a recent conference I attended, one of the big topics of discussion centered on senior library leadership. My new friends were wondering about how to get support for their marketing ideas and initiatives from the folks that run their... Continue Reading →
A couple of weeks ago, a Tweet from the deputy director of the Toledo Public Library caught my eye. Our marketing manager here at the library is leading a charge to "call things what they are" to reduce confusion for... Continue Reading →
This is part two of a series from a presentation my boss and I gave at the 2018 OrangeBoy Idea Exchange. Read part one here. Now comes the fun part: deciding what, how, and when to promote specific library events,... Continue Reading →
When you go on a trip, you likely have a plan. You decide ahead of time where you'll stay, and how you'll move around the place you are visiting. You make arrangements to rent a vehicle or research public transportation.... Continue Reading →
I spoke recently to a fellow library marketer who faced a frustrating problem. His library does not have an email marketing strategy and he believes there are no plans to adopt one. He knows I'm a fan of email marketing.... Continue Reading →
I have a problem saying "no". It's a common problem for anyone working in a library. Or in marketing. Or in life, if we're being honest. We are all weirdly programmed to say yes, to take on more, to squeeze as... Continue Reading →
Time for some real talk. Most library marketing is an afterthought. A library will schedule programs, create exhibits, plan events, or buy services first, then decide how they're going to promote it. And that, my friends, is backwards thinking. When you put product before... Continue Reading →
