Most libraries schedule programs, create exhibits, plan events, or buy services. Then they decide how they’re going to promote them. And that, my friends, is the opposite of what we need to do for promotional success. It’s one of the... Continue Reading →
I'm 100 percent certain that everyone who reads this blog has heard of the book, "The 7 Habits of Highly Effective People" by Stephen Covey. Written in 1989, this self-help book has sold more than 25 million copies worldwide. Covey's... Continue Reading →
Watch Now The Library Marketing Show, Episode 125 In this episode, I'll share three tips to help you update your library marketing plans for 2022. This exercise will help you to promote your library in a way that is strategic... Continue Reading →
I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →
Watch Now The Library Marketing Show, Episode 75 In this episode, I'll go over five library strategies for 2021. Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange! Do you... Continue Reading →
Watch now! Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: "I'm the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides... Continue Reading →
In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →
A couple of weeks ago, a Tweet from the deputy director of the Toledo Public Library caught my eye. Our marketing manager here at the library is leading a charge to "call things what they are" to reduce confusion for... Continue Reading →
When you go on a trip, you likely have a plan. You decide ahead of time where you'll stay, and how you'll move around the place you are visiting. You make arrangements to rent a vehicle or research public transportation.... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 