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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Library Marketing Strategy

Don’t Stress Out! Here’s How To Tackle Library Marketing With a Small Staff AND Still Preserve Your Sanity

In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →

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Be Quietly Relentless! A Guide for How to Win Senior Leadership Support for Your Library Marketing Ideas

At a recent conference I attended, one of the big topics of discussion centered on senior library leadership. My new friends were wondering about how to get support for their marketing ideas and initiatives from the folks that run their... Continue Reading →

Call It What It Is: Toledo Public Library Explains Their New Brand Strategy

A couple of weeks ago, a Tweet from the deputy director of the Toledo Public Library caught my eye. Our marketing manager here at the library is leading a charge to "call things what they are" to reduce confusion for... Continue Reading →

Seven Ways to Do the Best Library Promotions

This is part two of a series from a presentation my boss and I gave at the 2018 OrangeBoy Idea Exchange. Read part one here. Now comes the fun part: deciding what, how, and when to promote specific library events,... Continue Reading →

How Do You Decide What and How to Promote?

Last week, my boss and I were honored to present at the OrangeBoy Ideas Exchange, a small conference and gathering of OrangeBoy users. Presenters talk about all kinds of issues related to library marketing including email, customer privacy, and analytics.... Continue Reading →

My Library Doesn’t Really Have a Strategy-Now What?

When you go on a trip, you likely have a plan. You decide ahead of time where you'll stay, and how you'll move around the place you are visiting. You make arrangements to rent a vehicle or research public transportation.... Continue Reading →

How to Reach Cardholders Without Emails 

I spoke recently to a fellow library marketer who faced a frustrating problem. His library does not have an email marketing strategy and he believes there are no plans to adopt one. He knows I'm a fan of email marketing.... Continue Reading →

How to Know When To Say No To More Library Marketing

I have a problem saying "no". It's a common problem for anyone working in a library. Or in marketing. Or in life, if we're being honest. We are all weirdly programmed to say yes, to take on more, to squeeze as... Continue Reading →

The Most Important Post: You Need a Marketing Strategy–Now!

Time for some real talk. Most library marketing is an afterthought. A library will schedule programs, create exhibits, plan events, or buy services first, then decide how they're going to promote it. And that, my friends, is backwards thinking. When you put product before... Continue Reading →

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