Once you have taken a look inside the minds and lives of Gen Z, you can focus energy on teens as a target promotional audience. Here are seven tips to create effective promotions that reach your teen audience. Create personas... Continue Reading →
There is one question I get every time I work with a library or speak at a conference. Library staff always want to know, “How do we reach teenagers?” Teenagers are not alien beings. They're just another target demographic with... Continue Reading →
I live with two teenagers. They love their mobile devices. They are avid users of social media. They also check their email often. You might think that's a fluke. For a long time, I did! I thought that my nagging... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 