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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing

How to Promote Your Library’s Next Event in Just 5 Minutes a Day!

https://youtu.be/15Ta05vckXc Select this to watch the video The #LibraryMarketing Show, Episode 181: You are a solo librarian. You have only five minutes every day to promote your library. WHAT ON EARTH DO YOU DO? That was a question submitted by... Continue Reading →

The Behind-the-Scenes Story of How Two Neighboring Libraries Teamed Up To Create a Fake Rivalry Video for Promotional Success

Photo courtesy Cincinnati and Hamilton County Public Library Tamara Murray moved around a lot as a kid. But her family settled in Westerville, Ohio when she was 11 years old. She’s lived there ever since and now works for the... Continue Reading →

Your Library Needs To Be More Like Walmart! How To Build Marketing Success Like a Giant Retailer (Without Sacrificing Your Integrity).

https://youtu.be/eRHCw9NuQjs Watch the episode here The #LibraryMarketing Show, Episode 180: How many times have you or someone at your library said, "We just want to make sure everybody in the community knows everything the library has to offer." That, my... Continue Reading →

Libraries Have a Huge Competitive Advantage: Customer Service! Here Are 3 Promotional Tips To Drive Home That Message

Photo courtesy Cincinnati and Hamilton County Public Library The best customer service experience I ever had was with a cell phone provider. No kidding. I was having issues getting my contacts to transfer to a new phone. The provider’s website... Continue Reading →

The Secret To Tell Compelling and Memorable Stories About Your Library That Make People Cry!

https://youtu.be/s3Dpv6D47RM Watch this video The #LibraryMarketing Show, Episode 179: There are a series of Facebook ads that I have actually watched in their entirety... something I have NEVER done before. So what does this have to do with you? In... Continue Reading →

Click Here Now! How to Supercharge Your Calls to Action and Get People To Interact With Your Library

https://youtu.be/KBYCTSNZlrs The #LibraryMarketing Show, Episode 179: It's time to work on your calls to action! How do you motivate people to interact with your library promotions? It's time to supercharge your call to action or CTA game! You'll find tips... Continue Reading →

New Library Marketer Shares Her Winning TikTok Success Secrets!

Photo courtesy Cincinnati and Hamilton County Public Library Francesca Castro has been visiting libraries for as long as she can remember. “My mother took me to children's programs at the public library when I was very young,” recalled Francesca. “Then,... Continue Reading →

📹5 Easy and Surefire Ways To Decide What Videos You Should Create for Your Library’s YouTube Channel

https://youtu.be/Cc-NuIQxj9M Click here to watch the video The #LibraryMarketing Show, Episode 178: A viewer issues a plea for help! Grace wrote in with this request: "I am interested in working on our YouTube channel but I am really struggling with... Continue Reading →

🤦I Screwed Up! Why You Should Never Trust Artificial Intelligence (AI) To Handle Your Library’s Closed Captioning

https://youtu.be/O87n6atiMg0 Watch Now The Library Marketing Show, Episode 177: I made a big mistake. I trusted Artificial intelligence (AI)! It was embarrassing but... it's a great lesson for me and for your library. In this episode, I'll share what I... Continue Reading →

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