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#LibraryMarketingShow, episode 304

Fans of this show know I’m a big believer in email as one of the most powerful tools in your library’s marketing toolbox.

Now, a brand-new survey is packed with insights to help you boost opens and clicks — and make your emails even more effective. But here’s the real headline: there’s one SUPER secret trick that top marketers use to dramatically improve results.

It’s surprisingly simple, requires no extra tools or tech, and you can start using it right away. I’ll reveal exactly what it is in this episode of The Library Marketing Show.

Plus, we’re giving kudos to a library that introduced a brilliantly-named new mascot.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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