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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library press release

Breaking News: Make Sure Your Library Gets More Press Coverage with These Six Tips from a Former Journalist

Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →

Want More Media Coverage for Your Library? Here’s How to Fix Your Press Release!

It's ironic that a former broadcast journalist can find herself without a good plan for getting more positive news coverage for her library. And yet, that was the situation I found myself in last year. I run the content marketing... Continue Reading →

How to Get Media Coverage Without a Press Release

I have a revelation to share with you. You don't always have to send out a press release to get media attention. I KNOW, RIGHT!! Now, don't get me wrong. You should not stop sending press releases completely. In fact,... Continue Reading →

Lessons From The Greatest Press Release Ever Written!

When I left journalism for marketing, one of my big worries about switching careers centered on the dreaded press release.¬†Organizations love writing and sending them. They're usually glowing, self-congratulatory reports of amazing events, awards, and services. They make us feel... Continue Reading →

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