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The Library Marketing Show, Episode 55
Angela used to work in a TV newsroom and at a library and she shares a secret for getting good press coverage for your library. It doesn’t involve writing a press release!
Also, a reader wants to know if YOU know of any cartoon artists doing library-specific drawings or memes to share on social media. If you do, let her know in the comments!
Also Kudos to the winners of the 2020 PR Xchange Award Winners!
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Would you like to nominate someone for kudos? Let me know in the comments.
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Super Library Marketing: Practical Tips and Ideas for Library Promotion 
August 4, 2020 at 4:04 pm
Hi Angela, Talking about media coverage….when you DO get some great media coverage for your library, how do you recommend capturing that for your library users and stakeholders to read and keep as a record? Do you link to the article digitally on a Press Room web page? Unfortunately many of the newspapers that feature articles about our library require a subscription to read them online…Do I capture the article as a pdf file and link to that document? Any thoughts how to make this work? Thank you!
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August 13, 2020 at 11:25 am
When the article was available online, I did keep the links. We were required to submit a media coverage report to the board every two months, and we did include the links to those online articles. We had subscriptions to all the newspapers though… so we could do that. Your library won’t pay for a subscription? Do they not have subscriptions for patrons to check out or read in the library? If they don’t, a screenshot saved as a PDF would work. We also always asked reporters to send us a link to their story, and promised that we would share it on our social media accounts. That way they get more exposure for their work, and we got a free copy. Do you think that might work for you?
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August 13, 2020 at 11:35 am
Yes, we do get have online subscriptions with the newspapers we subscribe to, but it is only for a single user – the library has the account login info. If I provide the link for the general public to click on and read, they may not be able to access it. Sort of like if I link to an article in the NYT to read, but if you don’t have a personal subscription you cannot access it. I have a Google Alert set up for our library, so getting links to articles is not a problem. And I do share on social media and tag the reporters and their newspaper. I think I will try saving the articles as a pdf file to link to from our Library News page. It really helps to be able to find those articles when writing a grant application or reaching out to stakeholders!
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