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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library promotions

Part Two of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

This is the second part in a series on creating an editorial calendar for your library marketing. Read part one here. You've chosen a tool for your editorial calendar, and everyone on your team is using it. Now the fun... Continue Reading →

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Everything You Need to Know to Create an Effective Marketing Plan for Any Library Promotion

I love planning. I am the queen of to-do lists. I am addicted to reminder notifications. I'm a fan of the Excel spreadsheet. I rarely go into any situation without a plan. The same is true for my library marketing.... Continue Reading →

How to Know When To Say No To More Library Marketing

I have a problem saying "no". It's a common problemĀ for anyone working in a library. Or in marketing. Or in life, if we're being honest. We are all weirdly programmed to say yes, to take on more, to squeeze as... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

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