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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library promotions

The Divide and Conquer Method of Library Marketing: How to Realistically Reach Your Library Promotional Goals Without Losing Your Ever-Loving Mind [ARTICLE]

Have you been in the grocery store cereal aisle lately? Recently I had a craving for yogurt topped with cereal as a snack. So, I went to the store with the simple plan of buying a box of cereal. Did... Continue Reading →

Twitter Changes Their Image Policy, New Instagram Trends, and the Best Times to Post on Each Platform!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 96 In this episode, we'll go through the latest updates for social media platforms and what they mean for libraries. This month's headlines include a change in Twitter's image cropping policy, a new... Continue Reading →

Why NOW Is the Time To Experiment With Your Library Marketing and Promotions!

WATCH NOW The Library Marketing​​​​​​​​ Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →

Two New Tools That Will Help You Write Better Library Promotional Copy!

Watch Now The Library Marketing​​​​​​​ Show, Episode 93 In this episode, I'm sharing two tools that will help you when you're writing any kind of library promotional copy for any type of marketing tactic. Kudos go to the Elizabeth Public... Continue Reading →

Library Programming and Promotions SHOULD Be BFFs! Here’s Why They Must Work Together.

Watch Now The Library Marketing Show, Episode 68 In this episode, Angela shows you three reasons why you must keep promotions in mind while you create your library programming. Kudos in this episode came from Evelyn Shapiro from the Champaign... Continue Reading →

The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

Watch Now The Library Marketing Show, Episode 61 In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of! She also shares Kudos with the Tavistock Library... Continue Reading →

Part Two of the Library Marketer’s Definitive Guide to Creating an Editorial Calendar That Actually Works!

This is the second part in a series on creating an editorial calendar for your library marketing. Read part one here. You've chosen a tool for your editorial calendar, and everyone on your team is using it. Now the fun... Continue Reading →

Everything You Need to Know to Create an Effective Marketing Plan for Any Library Promotion

I love planning. I am the queen of to-do lists. I am addicted to reminder notifications. I'm a fan of the Excel spreadsheet. I rarely go into any situation without a plan. The same is true for my library marketing.... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

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