I don't know about you, but I live in fear of something that I never imagined when I dreamed about working in library marketing. My library is getting press coverage. I know it is. But am I seeing every article,... Continue Reading →
It's ironic that a former broadcast journalist can find herself without a good plan for getting more positive news coverage for her library. And yet, that was the situation I found myself in last year. I run the content marketing... Continue Reading →
(Read time: 3 minutes, 6 seconds) I have a confession to make. I don't know everything. I thought that I did! I spent 20 years in a TV newsroom. I thought I knew about how the media covers everything, including... Continue Reading →
