Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →
Companies You Can Use to Track Media Mentions of Your Library PLUS the Secret to Make Sure Google Alerts Catches ALL of Your Mentions!
I don't know about you, but I live in fear of something that I never imagined when I dreamed about working in library marketing. My library is getting press coverage. I know it is. But am I seeing every article,... Continue Reading →
It's ironic that a former broadcast journalist can find herself without a good plan for getting more positive news coverage for her library. And yet, that was the situation I found myself in last year. I run the content marketing... Continue Reading →