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Five Excellent Ways To Improve Every Sign in Your Library

I have a love/hate relationship with library signage. Part of my job as a marketing professional in a major metropolitan public library is to conduct signage evaluations and to make changes or improvements to the signs in our 41 locations.... Continue Reading →

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How To Keep Customers From Wandering the Stacks (Unless They Really Want To!)

There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for many of our cardholders, efficiency is the name of the game. They're hoping to... Continue Reading →

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