I have a love/hate relationship with library signage. Part of my job as a marketing professional in a major metropolitan public library is to conduct signage evaluations and to make changes or improvements to the signs in our 41 locations.... Continue Reading →
There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for many of our cardholders, efficiency is the name of the game. They're hoping to... Continue Reading →
