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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library social media ideas

Be the Social Media You Want To See in the World: Advice on Building Community From a Library Marketer

Photo courtesy Cincinnati and Hamilton County Public Library Erica Freudenberger really, really loves her job. “I have the best job in the world!” For the past six years, she's been the outreach, engagement, and marketing consultant at the Southern Adirondack... Continue Reading →

How to Manage Your Library’s Social Media Promotions in Ten Minutes a Day!

https://youtu.be/bWReegZljZA Watch the video here The #LibraryMarketing Show, Episode 183: Are you the only person handling your library's social media promotions? Do you have about 1000 other tasks you need to complete at work each day? You don't have to... Continue Reading →

Five Reasons Why You Should Stop Ignoring LinkedIn for Library Marketing Plus Tips to Get Started on Posts

NEW LIVE LIBRARY MARKETING TALK ON INSTAGRAM! Be sure to join me for my first live Instagram Q&A about Library Marketing. The live discussion happens every Tuesday at noon ET (11 a.m. Central and 9 a.m. Pacific) beginning this Tuesday,... Continue Reading →

Get More Library Marketing Reach on Social Media

Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →

Six Shrewd Ways to Spot Trends For Your Library Marketing

Contrary to popular belief, librarians are trendy! I'm not just talking about the physical sporting of tattoos, body piercings, and colored hair. I'm talking about the more important stuff. Most librarians know how to work all kinds of advanced technological... Continue Reading →

Unlock the Truth About LinkedIn and Library Marketing

Whenever my staff and I talk about increasing our library marketing reach in the community through social media, one particular staff member always says, "What are we doing on LinkedIn?" For a long time, we all had a little laugh... Continue Reading →

Three Secrets to Delight People with Your Library’s Instagram

So, Instagram is a thing. A REALLY BIG THING. 700 million active users each month. 400 million active users each day. 250 million active users of Instagram stories each day. 4.5 billion photo likes each day. 59% of internet users... Continue Reading →

Three Questions You Need to Ask to Make a Powerful Pinterest Profile

Confession: I am a Pinterest junkie. I've loved the platform since its infancy. When it debuted in March of 2010, I scored an invite to join from a journalist friend (at that time, you needed an invitation) and it was... Continue Reading →

Why Did People Go Crazy Over This Social Media Post?

Sometimes, luck shines on the hardworking marketer and all the stars align to hand you an unexpected victory. This happened to my library recently.  One of our branches held a stuffed animal sleepover. I'm guessing someone in your library system... Continue Reading →

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