Every night before bed, I watch TikTok for about 20 minutes. The videos in my "For You" feed consist of funny animals doing hilarious things, fashion and makeup (I really miss dressing up!) and books. I’m outside of the platform’s... Continue Reading →
This is the final installment in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here.Get the guide for Twitter here.Make Instagram work for your library here.Get the guide to YouTube success here. Create... Continue Reading →
I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →
NEW LIVE LIBRARY MARKETING TALK ON INSTAGRAM! Be sure to join me for my first live Instagram Q&A about Library Marketing. The live discussion happens every Tuesday at noon ET (11 a.m. Central and 9 a.m. Pacific) beginning this Tuesday,... Continue Reading →
This may mean I'm weird but one of my favorite things to do is check for information about social media on the Social Media Today website. And I'm a little obsessed with their monthly statistics report, which they publish in... Continue Reading →
A well thought out social media strategy is only half the battle for library marketers looking to reach audiences without spending budget. Once you decide who you will talk to, and what you will say, it's time to figure out... Continue Reading →
The most effective, free marketing tactic in the library marketing professional's toolbox is social media. Personally, I love it. I think it's fun. And interesting. And despite the trolls, I've made some actual friends and professional connections in the social... Continue Reading →
Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →
Whenever my staff and I talk about increasing our library marketing reach in the community through social media, one particular staff member always says, "What are we doing on LinkedIn?" For a long time, we all had a little laugh... Continue Reading →
