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❓Should You Stay or Should You Go? 3 Things to Consider about Twitter Before Your Library Decides to Jump Ship

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The Library Marketing​​​​​​​​ Show, Episode 168: This episode is another must-watch for any library that posts on Twitter.

Elon Musk’s takeover of the social media platform has thrown Twitter into chaos. And many libraries are seriously thinking about deactivating their accounts.

I’ll share three things to consider before you make that decision. PLUS: I’ll share an alternative to deactivating your Twitter account.

Kudos in this episode go to the Brooklyn Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

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Security Threat! Twitter is Hot Mess Right Now: Four Steps to Lock Down Your Library’s Account

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The Library Marketing​​​​​​​​ Show, Episode 167: This episode is a must-see for any library that posts on Twitter.

Elon Musk’s takeover of the social media platform has put accounts at risk. I’ll explain the threat and the four steps your library can take right now to reduce the chances your library’s account will be cloned or hacked.

Kudos in this episode go to the Dayton Metro Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Click Now! What’s a Good Click-Thru Rate For Library Marketing and How Do You Make Your CTR Rise?

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The Library Marketing​​​​​​​​ Show, Episode 166: This episode is all about click-thru rates for digital promotions!

This topic was suggested by a viewer named Lily who says, “We have a super high open rate and super low click-through rate. Could you talk CTRs?” I sure can!

Kudos in this episode go to the Oxford University Libraries in New York.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

I have a favor to ask. Can you take this five-minute survey about professional development? Thank you!

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Your Library Needs To Use Camel Case Hashtags on Social Media: Join the Movement To Force Change!

The Library Marketing​​​​​​​​ Show, Episode 165: I need your library’s help forcing a change that will make social media more accessible to everyone.

I’ll explain why your library should use camel case hashtags and how you can join the movement to make camel case the default option for all social media platforms.

Kudos in this episode go to the Superior Township Public Library in Michigan.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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YouTube Adds Handles and TikTok Launches Photo Mode: Here Are the Top Social Media Headlines for Libraries!

The Library Marketing​​​​​​​​ Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries.

YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature. Let’s talk about how these changes will impact library marketing and promotions.

Kudos in this episode go to Amanda Menneto of the Clifton Park-Halfmoon Public Library. Watch the video to see why she’s being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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New Algorithm Insight Means Your Library’s Facebook and Instagram Posts Will Need To Change but… It’s Not Necessarily a Bad Thing!

The Library Marketing​​​​​​​​ Show, Episode 160

In this episode, I have three whopper social media headlines to share.

First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We’ll talk it through.

The second headline is making me reconsider the advice I give to libraries. And the third piece of news is about a change that will make it easier for you to make your library promotions accessible.

Want to learn how to transcend social media algorithms? I’ve launched a self-paced course called Conquering Social Media: A Strategy for Libraries. And readers of my blog can use the discount code SUPERLIBRARYMARKETING at checkout to get 20 percent off!

Kudos in this episode go to the St. Louis Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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📱How to Properly (and Legally!) Share Creative Content on Your Library’s Social Media Channels

In this episode of The Library Marketing Show, I’ll answer a question from the viewer about sharing original content from other creators on social media.

This viewer asked for clarification on the correct online etiquette for sharing content, specifically cartoons or memes, from another page. I have two tips that worked for me when I worked in a library plus advice from experts.

Kudos in this episode go to Saul Hernandez of the Charlotte Mecklenburg Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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TikTok Tests a New Feed Option and It Could Have Major POSITIVE Implications for Your Library Social Media Promotions…Plus More News From Instagram and Google

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The Library Marketing​​​​​​​​ Show, Episode 156

In this episode, I will share four major social media headlines for libraries. These pieces of news apply to any library using TikTok or Instagram, and they could have major implications for your library’s promotions–in a positive way!

Kudos in this episode go to Berkley Library. Watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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There’s a NEW Social Media Platform for Senior Citizens… and It’s a Big Opportunity for Libraries!

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The Library Marketing​​​​​​​​ Show, Episode 151: In this episode, I’ll introduce you to a new social media platform launched by the AARP called Senior Planet Community.

This is an excellent promotional opportunity for libraries. I’ll share what I’ve learned about this new site.

Kudos in this episode go to the Racine Public Library. Find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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