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The Library Marketing​​​​​​​​ Show, Episode 169: We have news that could have an impact on your library’s social media strategy.

First, TikTok is testing audience insights, which give you a deeper look into your audience. We’ll talk about the features that could be a regular part of your data very soon.

Plus a new study from Pew Research Center uncovers how teens view social media use. And there are lots of takeaways for libraries.

Kudos in this episode go to the Meridian Library District.

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