Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Open Search
Tag

library social media

📹5 Easy and Surefire Ways To Decide What Videos You Should Create for Your Library’s YouTube Channel


Click here to watch the video

The #LibraryMarketing Show, Episode 178: A viewer issues a plea for help!

Grace wrote in with this request:

“I am interested in working on our YouTube channel but I am really struggling with content ideas. In the past, no one held the only marketing position at my library so everyone made content (especially during the pandemic). This was good because subscribers were hearing book reviews, storytime programs, etc. directly from librarians and programmers.

Now that I am in the sole marketing position, I would like to do videos, but I don’t think folks want to get their book reviews, book recommendations, etc. from a marketer. And now, post-pandemic(ish), our librarians are back in-person doing traditional library roles and don’t have time to support much with content creation.

Any recommendations for the best approach to take to YouTube if a library marketer has limited access to our very busy librarians?“

I’ll share five tips for coming up with great ideas for YouTube videos.

Kudos in this episode go to a school librarian named Lucas Maxwell.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

1

There’s New Advice for Libraries About Posting to Social Media but… Should You Actually Take It?🤔

Watch Now

The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for? Or will you end up being less successful on social media if you take it?

We’ll unpack the results and how to interpret them in this episode.

Kudos in this episode go to the Milton Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

2

Is This the Beginning of the End for Social Media Marketing at Your Library? 4 Ways To Prepare Now!

Watch the video

The #LibraryMarketing Show, Episode 175: Is this the end of social media marketing for libraries?? I know that’s a scary thought. (But, is it really?) There are signs that social media, in general, is not holding the audience’s attention as it once did. And that’s bad news for your library marketing.

In this episode, I’ll share my predictions and the four things you can do right now to move away from dependence on social media to promote your library.

Kudos in this episode go to the Cobb County Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

2

New Research on Teens, Your Library, and Social Media Plus You May Soon Have More Info About Your Library’s TikTok Audience!


Select the video above to watch this episode.

The Library Marketing​​​​​​​​ Show, Episode 169: We have news that could have an impact on your library’s social media strategy.

First, TikTok is testing audience insights, which give you a deeper look into your audience. We’ll talk about the features that could be a regular part of your data very soon.

Plus a new study from Pew Research Center uncovers how teens view social media use. And there are lots of takeaways for libraries.

Kudos in this episode go to the Meridian Library District.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

2

❓Should You Stay or Should You Go? 3 Things to Consider about Twitter Before Your Library Decides to Jump Ship

Select the video above to watch this episode

The Library Marketing​​​​​​​​ Show, Episode 168: This episode is another must-watch for any library that posts on Twitter.

Elon Musk’s takeover of the social media platform has thrown Twitter into chaos. And many libraries are seriously thinking about deactivating their accounts.

I’ll share three things to consider before you make that decision. PLUS: I’ll share an alternative to deactivating your Twitter account.

Kudos in this episode go to the Brooklyn Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

0

Security Threat! Twitter is Hot Mess Right Now: Four Steps to Lock Down Your Library’s Account

Watch now⬆️

The Library Marketing​​​​​​​​ Show, Episode 167: This episode is a must-see for any library that posts on Twitter.

Elon Musk’s takeover of the social media platform has put accounts at risk. I’ll explain the threat and the four steps your library can take right now to reduce the chances your library’s account will be cloned or hacked.

Kudos in this episode go to the Dayton Metro Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

0

Click Now! What’s a Good Click-Thru Rate For Library Marketing and How Do You Make Your CTR Rise?

Click to watch the episode.

The Library Marketing​​​​​​​​ Show, Episode 166: This episode is all about click-thru rates for digital promotions!

This topic was suggested by a viewer named Lily who says, “We have a super high open rate and super low click-through rate. Could you talk CTRs?” I sure can!

Kudos in this episode go to the Oxford University Libraries in New York.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

I have a favor to ask. Can you take this five-minute survey about professional development? Thank you!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

0

Your Library Needs To Use Camel Case Hashtags on Social Media: Join the Movement To Force Change!

The Library Marketing​​​​​​​​ Show, Episode 165: I need your library’s help forcing a change that will make social media more accessible to everyone.

I’ll explain why your library should use camel case hashtags and how you can join the movement to make camel case the default option for all social media platforms.

Kudos in this episode go to the Superior Township Public Library in Michigan.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

4

YouTube Adds Handles and TikTok Launches Photo Mode: Here Are the Top Social Media Headlines for Libraries!

The Library Marketing​​​​​​​​ Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries.

YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature. Let’s talk about how these changes will impact library marketing and promotions.

Kudos in this episode go to Amanda Menneto of the Clifton Park-Halfmoon Public Library. Watch the video to see why she’s being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

2

A WordPress.com Website.

Up ↑