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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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You Are Not a Miracle Worker! 5 Ways to Level Set Your Co-Workers’ Library Marketing Expectations

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Tell me if this sounds familiar: your library staff wants you to promote their events and programs, but they don’t give you the information that you need to create those marketing messages in a timely manner.

How do you set up a system where your fellow staff members help you help them? I’ll share some tips I learned on the job at my former library to make effective library promotions.

Plus we give away kudos. Watch the video to find out which library is being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

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The Library Marketing Show, Episode 76

In this episode, I’ll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank you to Jamie from the Boise Public Library for submitting this question.

Kudos in this episode go to Kanawha County Public Library for their library TV show “More Than Books.”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Don’t Stop Communicating! Tips for Handling Library Promotion Overload During a Crisis

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The #LibraryMarketing Show, Episode 44

When you’re trying to figure out how to get all the work you have to get done during this pandemic and you’re feeling overloaded, the one thing you SHOULD NOT sacrifice is communication with your community. In this episode, Angela shares tips to make room in your day for promotion and for celebrating what you can get done instead of being hard on yourself for what gets left on your “to-do” list.

Also Kudos to The Richland Library in South Carolina. Their marketing team recently won the 2020 American Advertising District three (North Carolina, South Carolina & Virginia) Award WIN for their Access Magazine. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have tips for handling this crisis that you can share with other libraries? Do you have a nominee for the Kudos segment? Drop a comment below! And subscribe to this series on YouTube to get a new video tip for libraries each week!  

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

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In this episode, we’ll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN’T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and how to convince them that digital promotions are worth time and effort. Thanks for the question, Jenny!

You can submit a question or a discussion topic by going to this page and filling out the form.

Also Kudos to Stark County Library in Canton, OH –find out why I think they’re amazing.

And a book review of “Calypso” by David Sedaris PLUS find out which book I couldn’t finish and why!

Stay in Touch

I’m speaking at two conferences this fall and you can register for both on the Upcoming Events page. I just finished the slides for OLC! I’m really excited about that one. Details about the talks at both conferences are on the page and more events are coming soon!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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