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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library storytelling

Manipulating Cardholder Feelings to Get Results

A cardholder recently leveled an accusation against my marketing department for making her feel all the feels. Here's the brief story: our library is trying to raise money for a facilities plan. We have several Carnegie-era branches that are not... Continue Reading →

Library Marketing Secrets You Can Steal From General Electric

The woman who manages marketing at one of the biggest companies in the United States--and perhaps the world--made a huge impression on me at Content Marketing World. Linda Boff is Chief Marketing Officer at General Electric. You might think a... Continue Reading →

Amazing Content Marketing Stories About Your Library Are Right Under Your Nose!

I love content marketing for libraries and I believe stories are the best way to build a life-long relationship with cardholders. Many of you share my belief. But the real chore of finding and telling those stories can┬áseem a bit... Continue Reading →

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