This is the third in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →
NEW LIVE LIBRARY MARKETING TALK ON INSTAGRAM! Be sure to join me for my first live Instagram Q&A about Library Marketing. The live discussion happens every Tuesday at noon ET (11 a.m. Central and 9 a.m. Pacific) beginning this Tuesday,... Continue Reading →
Whenever my staff and I talk about increasing our library marketing reach in the community through social media, one particular staff member always says, "What are we doing on LinkedIn?" For a long time, we all had a little laugh... Continue Reading →
This post is part of a series on revamping and re-evaluating your library's social media platforms. At least once a year, you should look at your library's Facebook and Twitter accounts and do the following: Clarify your library's social media... Continue Reading →
This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →
