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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Manhattan Elwood public library

How the Confusion Over Marketing and Programming Is Impacting Your Libraryโ€™s Success

Watch this video now

#LibraryMarketingShow, episode 289

I have a hot take on marketing and programming. They are two completely different things. But confusion over the roles is making it difficult for many libraries to do effective marketing.

I’m going to defend my hot take and give you some guidance on why this distinction is important in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library for their series of onboarding emails and the brilliant way they get people to sign up for targeted email marketing.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching!โ€‚

P.S.: If you wish, you may download a transcript of this episode.


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and youโ€™ll receive an email whenever I post. To do that, enter your email address. Then, click the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

Update on Fighting the Endless Poster-Flyer-Sign Cycle: How To Explain Strategic Print Promotions

Watch this video now

#LibraryMarketing Show, episode 244

I posted a video five years ago about fighting back against the endless flyer-poster cycle. It ended up being the most popular video I’ve ever made.

I have an update! In this episode, let’s dive deeper into using print promotions smartly and strategically.

Plus I’ll give kudos to a library using email to market special services to educators.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address and click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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