The future of content marketing at your library is stories, videos, and making personal connections between your cardholders and your libraries. That's the big takeaway for me from the year's Content Marketing World, a giant marketing conference in Cleveland. I've just returned with... Continue Reading →
You are pressed for time. I know it. I have the statistics to prove it. In a recent post, I asked you to name your biggest hurdle to successful library marketing. I confess I thought the answer would be budget.... Continue Reading →
