It's hard to do library promotion during the holiday season in a normal year. When I worked for a large public library system, I both enjoyed and dreaded work in the months of November and December. I enjoyed it because... Continue Reading →
Nearly a year ago, I shared my top five holiday marketing ideas for libraries. These ideas work for any size library, in any part of the world. It was one of the most popular posts on this blog. We all... Continue Reading →
During the lead-up to any holiday, your inbox is likely flooded with a host of email from companies offering discounts and other promotions tied to the season. I'm sometimes jealous of these for-profit brands: it would be fun to think... Continue Reading →
