Watch Now The Library Marketing Show, Episode 116 In this episode, I'll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very... Continue Reading →
As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months. But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the... Continue Reading →
Watch Now The Library Marketing Show, Episode 115 In this episode, in light of last week's Facebook and Instagram outage, we'll look at the term "rented land." And I'll give you some alternatives to putting library marketing content on "land"... Continue Reading →
Watch Now The Library Marketing Show, Episode 110 This video is for anyone who works in a library with a long holds list and frustrated readers. I'll share some ideas for keeping people engaged with your collection even as they... Continue Reading →
You've worked HARD over the past 18 months. Your labor is what made libraries work during the biggest crisis in modern history. You kept your communities reading, learning, informed, and healthy during the pandemic. I've been thinking a lot about... Continue Reading →
Watch Now The Library Marketing Show, Episode 107 It's time for social media updates for libraries! We'll highlight three headlines and talk a bit about their impact on library social media. Kudos in this episode go to the Columbus Library... Continue Reading →
Watch Now The Library Marketing Show, Episode 106 In this episode, I'll answer a question I got from a library staffer: What are the biggest mistakes you see library staff making in their marketing and promotions? I'll talk about the... Continue Reading →
The Library Marketing Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →
Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →
