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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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marketing for libraries

New Algorithm Insight Means Your Library’s Facebook and Instagram Posts Will Need To Change but… It’s Not Necessarily a Bad Thing!

https://youtu.be/T02DMvNq3yU The Library Marketing​​​​​​​​ Show, Episode 160 In this episode, I have three whopper social media headlines to share. First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We'll talk it... Continue Reading →

Building Advocates and Allies: How One Library Marketer Used Storytelling To Improve Promotions and Unify His Library

Photo courtesy Cincinnati and Hamilton County Public Library Effective internal communication is incredibly important to the success of any library. But it's hard to do successfully. Last week, I shared advice from libraries that have had success communicating with staff and... Continue Reading →

Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library

Photo courtesy Cincinnati and Hamilton County Public Library There's nothing wrong with tooting your own horn. A few months ago, I received an email from a library marketer nominating her library system for recognition in the "Kudos" segment on The... Continue Reading →

Perfection Fatigue Is Good News for Your Library! What Millennial & Gen Z Patrons Really Want ⬇️

https://youtu.be/O2UW1PbjvDY The Library Marketing​​​​​​​​ Show, Episode 157 In this episode, I want to share some good news for libraries about something called Perfection Fatigue. This is the idea that people don't want to see your library in its most perfect... Continue Reading →

📝Your Input Is Needed: The 7th Annual Super Library Marketing Reader Survey

I have a confession to make. I think about ya'll, quite often. Your problems and successes, your struggles and triumphs, are never far from my thoughts. I don't get sentimental very often. But I know your work is difficult and... Continue Reading →

What the Heck Is the Difference Between Library Statistics and Marketing Metrics? Here’s the Full Explanation and Why They Are BOTH Important!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 156: In this episode, we'll explain the difference between library statistics and library metrics. We use the terms interchangeably. But the exact definition is really important to the success of your... Continue Reading →

The Complete List of the Most Ideal Length for Each of Your Library Promotional Tactics

Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →

Why Is It So Hard for Libraries To Recruit New Cardholders? Early Research Results May Hold Answers Just in Time for National Library Card Sign-Up Month

Watch This Video The Library Marketing​​​​​​​​ Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library. This research is being conducted with the help of... Continue Reading →

Your Library CAN Compete With Amazon for Readers! Here Are 4 Ideas To Beat the Big Box Giant at the Book Game🏆

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 154: In this episode, I will share how your library CAN compete with Amazon for readers! A study by two researchers from Portland, Oregon shows us why readers prefer Amazon. But... Continue Reading →

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