Super Library Marketing: Practical Tips and Ideas for Library Promotion


marketing for libraries

🤯Instagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library Watch this video The Library Marketing Show, Episode 190 A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn't tell you at the time was that I was... Continue Reading →

Putting ChatGPT to The Test: Will It Help Your Library With Promotions? Plus A Free Spreadsheet of Prompts To Get You Started!

Photo courtesy Cincinnati and Hamilton County Public Library When I was a kid, I always wanted a robot. I blame The Jetsons. They made robots look fun and practical. I imagined my robot would do my chores for me and... Continue Reading →

Your Library Might Be Making a HUGE Mistake With Your Email Promotions but… It Can Be Fixed! Here’s How. The #LibraryMarketing Show, Episode 189 Your library may be making a gigantic mistake when it comes to email marketing! But don't worry, it's not too late to fix it. 😊 I'm going to talk about how to make sure... Continue Reading →

What Is All the Fuss About ChatGPT? An Introductory Guide for Using AI in Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet. She told us that someday, the internet would keep... Continue Reading →

🤔Honestly, What Is Engagement Anyway? 4 New Insights To Help You Achieve Library Marketing Success Watch this video The #LibraryMarketing Show, Episode 188 I admit it... sometimes, when I hear a marketer use the word "engagement," I sigh. We throw that term around quite a bit. Community engagement. Patron engagement. Email engagement. And lately,... Continue Reading →

Good Marketing is Good Customer Service: 5 Cruise Industry Secrets to Steal For Your Library

Photo courtesy Cincinnati and Hamilton County Public Library My husband is an optimist. In April 2020, about a month into the pandemic, we learned that our planned family cruise was canceled. “No problem,” said my darling spouse. “We’ll rebook for... Continue Reading →

Push Play and Record: The Library’s Guide to Video Production (including a list of equipment to fit your budget!)

Photo courtesy Cincinnati and Hamilton County Public Library There is nothing like putting a face on a story. In my television news days, we worked hard to get on-camera interviews for every story. We knew that there was no better... Continue Reading →

My Boss Said “No!” How To Get Buy-In From Senior Staff for Your Library Marketing Decisions Watch this video The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum. They have been tracking data on posts on one social media platform. The data tells them that viewers are NOT responding to posts... Continue Reading →

🤐4 Secret Ways To Maximize Views and Engagement for Your Library’s TikTok Videos Watch this video The #LibraryMarketing Show, Episode 185: The best way to learn is by doing, right? I have been extremely active on TikTok recently, as I try to figure out the algorithm. And I sure did learn some... Continue Reading →

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