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The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! The Library Marketing Show: Episode 22

Watch Now Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will... Continue Reading →

🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

WATCH NOW In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, "I'm brand new! New to the Redford library and new to the Library realm in general. I am two... Continue Reading →

The Library Marketing Live Show Episode 7: Making Content Marketing the Focus of Your Library Marketing Team!

Watch Now What We Talked About I'm looking for examples of libraries that are having success and failure with email marketing. I always talk about what I'm doing at my library. Now I want to know what you're doing at... Continue Reading →

The Library Marketing Live Show Episode 3: When People Criticize Your Library Plus Should You Focus on Increasing Your Library’s Social Media Following?

The good news: I finally got the screen recorder to work and I was able to upload the whole show to this post (including a funny bit at the beginning where I do my set up. I don't have the... Continue Reading →

Everything You Need to Know to Create an Effective Marketing Plan for Any Library Promotion

I love planning. I am the queen of to-do lists. I am addicted to reminder notifications. I'm a fan of the Excel spreadsheet. I rarely go into any situation without a plan. The same is true for my library marketing.... Continue Reading →

The Big Things You Must Do to Land a Job in Library Marketing

I never like to see a staff member resign. But when they do, it's usually to take the next step in their marketing career, and that's something to be proud of. However, I suffer through several days of worry after... Continue Reading →

How to Create a Social Media Strategy That Actually Works

The most effective, free marketing tactic in the library marketing professional's toolbox is social media. Personally, I love it. I think it's fun. And interesting. And despite the trolls, I've made some actual friends and professional connections in the social... Continue Reading →

Hustle is Bullshit: How to Beat Stress and Get Happy Again!

I don't know about you, but I am feeling a bit stressed out. There are many reasons for that. It's been an incredibly busy year for my library. We've gone through a ton of changes. We endured a public outcry... Continue Reading →

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