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marketing for libraries

How Much Library Marketing Should You Hand Over to Your Branches? The Library Marketing Show: Episode 26

Watch Now Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: "Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part Three: How to Make LinkedIn and Pinterest Work as Your Secret Weapons

This is the third in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

Welcome New Cardholders and Make Them ❤️ Your Library! The Library Marketing Show: Episode 24

Watch Now Lisa at Oshkosh Public Library asks "Do you have any examples of libraries that do an exceptional job welcoming new cardholders? What do they focus on when someone signs up for a library card? How do they follow... Continue Reading →

The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! The Library Marketing Show: Episode 22

Watch Now Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will... Continue Reading →

🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

WATCH NOW In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, "I'm brand new! New to the Redford library and new to the Library realm in general. I am two... Continue Reading →

The Library Marketing Live Show Episode 7: Making Content Marketing the Focus of Your Library Marketing Team!

Watch Now What We Talked About I'm looking for examples of libraries that are having success and failure with email marketing. I always talk about what I'm doing at my library. Now I want to know what you're doing at... Continue Reading →

The Library Marketing Live Show Episode 3: When People Criticize Your Library Plus Should You Focus on Increasing Your Library’s Social Media Following?

The good news: I finally got the screen recorder to work and I was able to upload the whole show to this post (including a funny bit at the beginning where I do my set up. I don't have the... Continue Reading →

Everything You Need to Know to Create an Effective Marketing Plan for Any Library Promotion

I love planning. I am the queen of to-do lists. I am addicted to reminder notifications. I'm a fan of the Excel spreadsheet. I rarely go into any situation without a plan. The same is true for my library marketing.... Continue Reading →

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