Watch Now What We Talked About I'm looking for examples of libraries that are having success and failure with email marketing. I always talk about what I'm doing at my library. Now I want to know what you're doing at... Continue Reading →
This week's show was live from my office! Watch it now Things We Talked About National Library Card Signup Month is in September. Reader Jackie from the Union County Library System asked for ideas to promote the event. I shared my... Continue Reading →
The good news: I finally got the screen recorder to work and I was able to upload the whole show to this post (including a funny bit at the beginning where I do my set up. I don't have the... Continue Reading →
I love planning. I am the queen of to-do lists. I am addicted to reminder notifications. I'm a fan of the Excel spreadsheet. I rarely go into any situation without a plan. The same is true for my library marketing.... Continue Reading →
I never like to see a staff member resign. But when they do, it's usually to take the next step in their marketing career, and that's something to be proud of. However, I suffer through several days of worry after... Continue Reading →
The most effective, free marketing tactic in the library marketing professional's toolbox is social media. Personally, I love it. I think it's fun. And interesting. And despite the trolls, I've made some actual friends and professional connections in the social... Continue Reading →
I don't know about you, but I am feeling a bit stressed out. There are many reasons for that. It's been an incredibly busy year for my library. We've gone through a ton of changes. We endured a public outcry... Continue Reading →
A few months ago, the Urban Library Council's Marketing and Communications team organized a conference call with library marketers across the United States. Part of the conversation focused on diversity in library marketing. It's an important topic and frankly, I... Continue Reading →
Nearly a year ago, I shared my top five holiday marketing ideas for libraries. These ideas work for any size library, in any part of the world. It was one of the most popular posts on this blog. We all... Continue Reading →
