Libraries all over the world have one thing in common (besides books). If you look at the mission statement of most any library, you will likely find a sentence about equal access to information for all. I believe most libraries... Continue Reading →
Your library website is getting quite the workout right now. In fact, during this pandemic, your website is the most important connection between your patrons and your services. It's your digital doorway. It's your news center. It's a promotional tool. So,... Continue Reading →
Your work as a library marketer is no walk in the park in the best of circumstances. But it's especially difficult right now. I started compiling a list of tools for library marketers before COVID-19 turned our world upside down.... Continue Reading →
Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →
It's no secret... love a good conference. I am energized by spending a few days in a new city, away from my normal work. I feel inspired listening to keynotes and taking notes in breakout sessions. I enjoy meeting new... Continue Reading →
Watch Now Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: "Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in... Continue Reading →
This is the third in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →
Watch Now Lisa at Oshkosh Public Library asks "Do you have any examples of libraries that do an exceptional job welcoming new cardholders? What do they focus on when someone signs up for a library card? How do they follow... Continue Reading →
Watch Now Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will... Continue Reading →
