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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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marketing library events

The Secret to Forge Library Loyalty: Stop Holding Programs and Start Creating Experiences

Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

How to Manage Your Marketing Without Losing Your Ever-Loving Mind

A library marketer is really a project manager. That phrase is the best description of our job. We are all planning and managing projects. We are scheduling and executing campaigns. We're delegating. We manage multiple people who contribute to blog... Continue Reading →

The Big Challenge That Taught Me All About Library Marketing

The biggest holiday of the year in my city of Cincinnati is, without question, the opening day of the Cincinnati Reds baseball season. Yes, you read that correctly. Half a million people turn out to line the streets of our... Continue Reading →

Boost Attendance at Library Programs–How to Start a Revolution

On my first day at the library where I now work, I was handed a calendar of library events. "Here is everything that happens during the library year. You'll learn what to expect pretty quickly and how to plan to... Continue Reading →

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