Watch Now The Library Marketing Show, Episode 91 In this episode, I take a question from an author, who asked about how she can work with libraries to promote her appearances and book talks at the library. Kudos in this... Continue Reading →
Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →
I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →
A library marketer is really a project manager. That phrase is the best description of our job. We are all planning and managing projects. We are scheduling and executing campaigns. We're delegating. We manage multiple people who contribute to blog... Continue Reading →
The biggest holiday of the year in my city of Cincinnati is, without question, the opening day of the Cincinnati Reds baseball season. Yes, you read that correctly. Half a million people turn out to line the streets of our... Continue Reading →
On my first day at the library where I now work, I was handed a calendar of library events. "Here is everything that happens during the library year. You'll learn what to expect pretty quickly and how to plan to... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 