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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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marketing library programs

The Secret to Forge Library Loyalty: Stop Holding Programs and Start Creating Experiences

Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →

We Increased Summer Reading Participation by a Whopping 97 Percent! Here Are the Four Easy Changes that Worked.

A summer reading program is the cornerstone event of the year for most public libraries. But in my conversations with other library marketers, there is a central worry: slipping participation numbers. Our summer programs compete┬áso many other things: camps and... Continue Reading →

Boost Attendance at Library Programs–How to Start a Revolution

On my first day at the library where I now work, I was handed a calendar of library events. "Here is everything that happens during the library year. You'll learn what to expect pretty quickly and how to plan to... Continue Reading →

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