Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →
A summer reading program is the cornerstone event of the year for most public libraries. But in my conversations with other library marketers, there is a central worry: slipping participation numbers. Our summer programs compete so many other things: camps and... Continue Reading →
On my first day at the library where I now work, I was handed a calendar of library events. "Here is everything that happens during the library year. You'll learn what to expect pretty quickly and how to plan to... Continue Reading →
