Watch the Video Now The Library Marketing Show, Episode 146: In this episode, we’ll answer a question from a viewer. They want to know how far in advance to start promoting their library programs on social media. I'll share some... Continue Reading →
Facebook Events Isn’t Working For Us! How the Heck Do We Get People to Come to Our Library Programs?
Watch Now The Library Marketing Show, Episode 129 In this episode, I'll answer a question from Dianne at the Pottsboro Area Public Library. She has been trying to drive attendance to her library events using Facebook events. It's not working.... Continue Reading →
Watch Now The Library Marketing Show, Episode 119 In this episode, I'll answer a question from Leica who works at the Romeo District Library in Michigan. She said, "Would love some further suggestions for varying program descriptions, including making them... Continue Reading →
This week, I learned a new term used to describe the way the world is transforming in the wake of the pandemic. “The Next Normal” was coined by workplace consulting firm McKinsey & Company. It describes the changes which continue to... Continue Reading →
Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →
On my first day at the library where I now work, I was handed a calendar of library events. "Here is everything that happens during the library year. You'll learn what to expect pretty quickly and how to plan to... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 