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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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marketing library programs

Will Anyone Come to Library Programs Ever Again? Eight Ideas for Reimagining Programming in the Age of “The Next Normal”

This week, I learned a new term used to describe the way the world is transforming in the wake of the pandemic. “The Next Normal” was coined by workplace consulting firm McKinsey & Company. It describes the changes which continue to... Continue Reading →

The Secret to Forge Library Loyalty: Stop Holding Programs and Start Creating Experiences

Anytime I hear anyone talk a new marketing trend, I must consciously remind myself not to roll my eyes. Marketing trends tend to be nonsense created by agencies hoping to generate buzz. So, when I first learned about a trend... Continue Reading →

Boost Attendance at Library Programs–How to Start a Revolution

On my first day at the library where I now work, I was handed a calendar of library events. "Here is everything that happens during the library year. You'll learn what to expect pretty quickly and how to plan to... Continue Reading →

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