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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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marketing your library

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

Watch now! Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: "I'm the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides... Continue Reading →

Attack of the Clones: How To Protect Your Library from Fake Tweets

Today's post is a warning. It's also a reminder to keep diligent about a very important part of library marketing--the security of your social media accounts. First the warning. There is a new website that allows people to generate fake... Continue Reading →

11 Interview Questions to Uncover the Best Library Marketing Talent

I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

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