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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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marketing your library

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

Watch now! Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: "I'm the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides... Continue Reading →

Attack of the Clones: How To Protect Your Library from Fake Tweets

Today's post is a warning. It's also a reminder to keep diligent about a very important part of library marketing--the security of your social media accounts. First the warning. There is a new website that allows people to generate fake... Continue Reading →

The Top Seven Websites to Find Free Stock Photos for Your Library

A picture is worth a thousand words, or so the saying goes. That's so true in marketing, where the visual you create to go with whatever message you are trying to promote is often the first thing a potential cardholder... Continue Reading →

11 Interview Questions to Uncover the Best Library Marketing Talent

I am a blessed library marketer. Every day, I get to work with a talented team of people to create meaningful content and graphics that connect with our cardholders. Some members of my team were here when I arrived. But... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

The Story of the Yeti: Why You Should Make Friends with Collection Developers

At work this week, I've been heads down in a statistical review of the library's marketing efforts over the last six months. My desk is littered with spreadsheets and highlighters, and my brain is calculating a never-ending stream of data. And I love... Continue Reading →

Six Easy Ideas To Improve Your Library’s Summer Reading Program

I love you guys. I love this industry. I want every single library to succeed because, when they do, the industry as a whole grows stronger. Sometimes, it pays to take a long, hard look at what we're doing and... Continue Reading →

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