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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Millennials

Perfection Fatigue Is Good News for Your Library! What Millennial & Gen Z Patrons Really Want ⬇️

https://youtu.be/O2UW1PbjvDY The Library Marketing​​​​​​​​ Show, Episode 157 In this episode, I want to share some good news for libraries about something called Perfection Fatigue. This is the idea that people don't want to see your library in its most perfect... Continue Reading →

A Major Research Study Sheds Light on the Reading Habits of Millennials and Gen Z: What the Results Mean for Your Library Promotions

Photo courtesy Cincinnati and Hamilton County Public Library Self-absorbed. Screen-obsessed. Entitled. Lazy. Those are just four of the many stereotypes I've heard about young adults. I’ve raised two Gen-Zers. My daughters, now aged 18 and 22, are hardworking and socially conscious.... Continue Reading →

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