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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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PR

Breaking News: Make Sure Your Library Gets More Press Coverage with These Six Tips from a Former Journalist

Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →

Companies You Can Use to Track Media Mentions of Your Library PLUS the Secret to Make Sure Google Alerts Catches ALL of Your Mentions!

I don't know about you, but I live in fear of something that I never imagined when I dreamed about working in library marketing. My library is getting press coverage. I know it is. But am I seeing every article,... Continue Reading →

Free Tools To Help You Do PR Better

(Read time: 3 minutes, 7 seconds) Confession: when I was working as a TV journalist, I thought public relations was soooooo easy. I imagined a typical PR person spent their day sitting at a desk, cranking out press releases, one... Continue Reading →

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