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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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The Secret to Writing Engaging Copy for Any Library Promotion AND Getting Results Starts With a “KISS”!

In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →

Four Steps to Transform Your Library’s Plain Old Newsletter into a Marketing Masterpiece (With Examples!)

I love to read anything in print. The texture and smell of the paper, the actual physical weight the words have in your hands, and the ability to re-read and annotate the pages give a sense of importance to the... Continue Reading →

The State of Library Marketing: Survey Results 2015

First, I want to say a huge thank you to everyone who filled out the library marketing survey I sent back in May. The survey is my way of understanding the challenges my blog readers face when trying to market their library!... Continue Reading →

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