Journalism students are taught an important saying that was first used in the U.S. Navy. "Keep It Simple, Stupid" or KISS is a design principle that assumes most systems will work better if they are designed simply. The principle applies to journalism in... Continue Reading →
First, I want to say a huge thank you to everyone who filled out the library marketing survey I sent back in May. The survey is my way of understanding the challenges my blog readers face when trying to market their library!... Continue Reading →
Confession: as a former broadcast television journalist, I used to laugh at print. Who has time to read paper anything? Doesn't life revolve around the mobile device? Why would you even bother with a newsletter? That's so 1965! I was... Continue Reading →
