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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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readers advisory

Why Libraries Need to Act Like Book Experts Again!

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#LibraryMarketingShow, episode 337

Thereโ€™s something that should feel completely obvious about libraries. But lately, it almost feels radical to say out loud: libraries are book experts.

Libraries build trust and relevance when they actively help patrons discover books, authors, and reading experiences, not just access materials.

In this episode of The Library Marketing Show, I explore what it means for libraries to reclaim that role and why leaning into book expertise could be one of the most powerful library marketing strategies we have.

Plus, a library is nominated for kudos for its inventive short-form video!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching!โ€‚

P.S.: If you wish, you may download a transcript of this episode.


Miss the last episode? No worries! Watch it now.

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Listening to Library Users: A Wake-Up Call for Library Marketing

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#LibraryMarketingShow, episode 320

A few weeks ago, I made a shocking discovery.

I talked to library users. And what they revealed shook me.

The conversation ignited unexpected controversy on LinkedIn and exposed a blind spot many libraries donโ€™t realize they have. In this episode of The Library Marketing Show, I break down what I heard, why it matters, and how libraries can turn this uncomfortable insight into a powerful opportunity.

Plus, kudos go to a library reaching a new section of its community with book recommendations!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching!โ€‚

P.S.: If you wish, you may download a transcript of this episode.


Miss the last episode? No worries!

Subscribe to this blog, and youโ€™ll receive an email whenever I post. You can also follow me on the following social media platforms:

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