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#LibraryMarketingShow, episode 337

There’s something that should feel completely obvious about libraries. But lately, it almost feels radical to say out loud: libraries are book experts.

Libraries build trust and relevance when they actively help patrons discover books, authors, and reading experiences, not just access materials.

In this episode of The Library Marketing Show, I explore what it means for libraries to reclaim that role and why leaning into book expertise could be one of the most powerful library marketing strategies we have.

Plus, a library is nominated for kudos for its inventive short-form video!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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