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The Five-Second Trick That Improves the Deliverability of Your Library’s Email Promotions

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#LibraryMarketing Show, episode 262

There’s one teeny, tiny thing that you can do to make sure your library’s emails not only make it into the inbox of your recipients but also build a connection with the people who sign up for your emails. And it only takes you five seconds to take this step! I’m going to share that tip in this episode of the Library Marketing Show.

Plus we’ll give kudos to a library that gave us a master class in crisis communication.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

For a transcript of this episode, click here.

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Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!

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#LibraryMarketing Show, episode 247

There is a phrase that pops up quite frequently in library marketing which has bothered me for quite some time: “More than books.” Other than a few people I work with at NoveList, I thought I was the only person who felt this way. But I’m not! A librarian wrote an eloquent piece about it this week, and we’ll talk about it in this episode of The Library Marketing Show.

Plus kudos go to a library for their perfect response when trolls took over a Facebook post about their in-library Pride Month display.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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