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The 2024 Guide to Instagram for Libraries: Updated Tips To Get the Most Organic Reach

Photo courtesy Cincinnati and Hamilton County Public Library

This is the second in the 2024 series of social media guides for libraries. It includes:

We’ll cover Twitter/X on Dec. 18. Stay tuned!

Instagram for libraries

Instagram is the second most popular social media platform for library marketing. 92 percent of libraries responding to the 2023 Super Library Marketing survey said they post to Instagram. That’s two positions higher than in 2022.

Instagram has 500 million daily active users, much fewer than Facebook. But use is growing worldwide.

As I mentioned last week, I believe the new focus on Instagram is due in part to the turmoil at Twitter/X.

How are people using Instagram right now?

Here are some statistics to consider as you plan your library’s Instagram use for 2024 according to SocialPilot.

  • About 20 percent of all the active internet use in a day is spent on Instagram.
  • The average Instagram user spends 30 minutes a day on the platform.
  • 38 percent of users log onto Instagram multiple times per day.
  • 70 percent of Instagram users watch Stories every day.
  • Instagram users remain evenly split down gender lines.
  • Instagram says they’ve seen an 80 percent increase in the time users watch videos on the platform over the last year.
A very successful Feed post by Washoe County Library. Also please note how they add alt text to their caption for accessibility.

How much success can we see on Instagram?

These engagement stats come from SocialPilot.

  • The average engagement rate for all Instagram posts is 0.71 percent, significantly higher than Facebook.
  • Carousel posts get the highest engagement rate at 1.26 percent.
  • Instagram Reels posts get an average 1.23 percent engagement rate.
  • Instagram Feed posts with just one photo get the lowest engagement rate at 0.59 percent.
  • Engagement rates continue to be higher for Instagram accounts with fewer than 10,000 followers. So, once again, don’t worry AT ALL about your follower count.
An engaging carousel post from Glen Carbon Centennial Library, which has just over 1,000 followers as of this writing.

The Instagram algorithm for 2024

According to Social Media Examiner, there are three separate but similar Instagram algorithms, depending on the type of content.

Instagram Feed ranking signals

  • Past activity: Instagram will show your content to followers who have engaged with your posts in the past, especially in the recent past. It will also show your posts to people who have interacted with feed posts that are similar to yours. DMs, comments, likes, and shares all count toward the activity measure.
  • The popularity of your library’s content on Instagram: If people have engaged with your recent posts, Instagram will show more of your content to more people.

Instagram Stories ranking signals

  • Past activity overall: Instagram will offer your Stories to people who have viewed your Stories in the past or who have interacted with your Feed and Reels in the past.
  • Engagement: Instagram will offer your Stories to a wide audience if your Stories tend to get lots of likes, comments, and shares.

Instagram Reels ranking signals

  • Past user activity: Instagram pays attention to the topics a user loves on Reels. It will show your library’s Reels to people who have shown an interest in the topics you are posting.
  • Reel statistics: Instagram likes new, popular videos. So, the older your Reel is, the lower the reach will be. If your videos are getting a lot of interaction soon after you post, your Reels will get more reach. Instagram also boosts videos that have a long watch time and reach more non-followers.

Here are four ways to boost the reach of your library’s Instagram account in 2024.

Think carefully about whether to post on the Feed, Stories, or Reels.

Because the ranking signals are different for these different sections of Instagram, libraries need to do a little more strategic thinking about which Instagram area will give them the best return on their investment of time and money. How do you know which to choose?

If your overarching goal for using Instagram is to reach more people and build brand awareness for your library, focus on posting to Reels. Instagram will randomly show Reels to users for days or weeks after they’ve been created. Also, Reels published on Instagram can pop up in the Reels feed on Facebook. So, for long-tail goals, Reels are worth your time.

If you are talking about specific library services, promoting an event or class, or sharing partner content or user-generated content, post to Stories. Stories disappear after 24 hours, so they’re not the best method for spreading the word about evergreen library offerings. They are great, however, because you can add a link to a story, and, as mentioned above, most Instagram users look at Stories every day. That makes Stories the best real estate for things you absolutely need people to know.

If you are sharing information about evergreen content, like your collection, your Library of Things, cool things you can make in the Makerspace, and big programs like Winter and Summer Reading, post to the Feed. Engagement statistics show that the best Feed posts are carousel posts of aesthetically pleasing photos—not graphics with text. If you have information to share, put it into the captain rather than on a graphic. And share as many photos as you can in the post—you can add up to 10 for a carousel.

A carousel post from Harrison Public Library garnered engagement from their followers.

Concentrate on interaction to boost engagement.

The algorithm will give you more reach if you can get your followers to comment, like, and share your posts on Stories, the Feed, and Reels. Building engagement takes time but the easiest way to do it is to start conversations and respond to comments.

To start conversations, you can ask questions, including trivia questions, of your followers. Or create quizzes or polls about the library. It’s fun, and it gets followers to stop scrolling and interact with your content.

Also, try responding to every comment for a month. I know this will be a lot for small libraries, but the effort is worth the time. Responding to comments is one of the best ways to boost engagement stats. And your followers will love the attention.    

Check out the comment responses from Salt Lake County Library on this post.

Experiment with different types of content.

The Instagram algorithm is ever-changing. So, the formula you used for success in 2023 likely won’t work in 2024.

You should view your Instagram as one, ongoing experiment. Remember, you’re trying to boost engagement because that’s a strong ranking signal. So, spend 2024 testing new formats. Use Instagram’s in-app creative tools to help make your creation easy and fun, and to show Instagram you care about the platform.

This fun Reel from Angleton Library looks easy to reproduce and has lots of views!

Test out different topics, like history or new books in your collection to see how your audience responds. You can also test new ways to present the topics your followers already love.

Be checking your insights as often as possible to give you clues about what you should post next.

Get super strategic about hashtags.

Hashtags help the algorithm to understand what your content is about. So, choosing the right hashtags will improve your ranking and visibility on the platform. Here are three tips for managing Instagram hashtags for your library.

  • Create ONE library-specific hashtag: Create a unique hashtag for your library and encourage your followers to use it when sharing or commenting on your content. This helps to build recognition of your library’s brand and makes it easier for others to discover your content.
  • Use a mix of hashtags: Mix and match your hashtags, using a combination of popular (#SummerReading, #LibraryLove) and niche hashtags (#BestLibraryBooks, #MakerSpaceCreations). But…
  • Limit the number of hashtags: Instagram allows you to use up to 30 hashtags per post, but I honestly believe that’s too many. It looks spammy and it could make your posts seem lower quality. Try to limit yourself to 2-5 hashtags per Feed post and Reel, and one hashtag per Story.   

Maybe also try…

Sharing comments from your posts to your Stories: Instagram now allows you to share comments from any public post or Reel to your Instagram Story.

When you swipe left on a comment, you’ll see a new option to share it in your story, indicated by a plus sign. The comment will then be featured in a new sticker type, which you can place anywhere within the story frame. It’s a great way to highlight patrons and demonstrate social proof.

When to post on Instagram

Post on Instagram Stories every day.

Post to the Instagram Feed and Instagram Reels two to three times a week.

The experts agree that engagement is highest on weekdays between 9 a.m. and 1 p.m. Take a break on Saturday: that’s the day with the lowest engagement. If you wish to post on Sunday, wait until the evening, after 7 p.m.

But as always, check the insights on your library’s account. Post when you notice your followers are engaging most often with your content. And remember that being consistent is key. Pick a schedule that your library staff can stick to.

Special message for Indiana libraries

P.S. Want more help?

Instagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library

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The 2024 Guide to Facebook for Libraries: Updated Tips To Get the Most Organic Reach

Two women in pantsuits sitting at a table outdoors on Fountain Square in Cincinnati in the 1970s, selling books.
Photo courtesy of the Cincinnati and Hamilton County Public Library

This is part of the 2024 series of social media guides for libraries. It includes posts on:

We’ll cover Twitter/X on Dec. 18. Stay tuned!

Facebook for libraries

Once again, Facebook remains the single most popular social media platform for libraries. In fact, the percentage of library staff who use Facebook for library marketing rose by 7 percentage points this year, to a whopping 97 percent, according to the annual Super Library Marketing Survey.

I believe part of that rise can be traced to the turmoil at X, formerly known as Twitter. I’ve talked with libraries who shifted their focus back to Facebook this year because they could no longer rely on Twitter/X for reach.

And overall Facebook organic engagement rose this year for the first time in a while. It appears that Meta took advantage of the chaos at Twitter/X by adjusting their algorithm to boost organic reach, and that’s good news for all of us.

According to Statista, Facebook is the largest social media platform in the world, with 2.9 billion monthly active users. 70 percent of Americans log on each day, and 74 percent of Canadians log on daily. Canada, by the way, has the highest daily log-on percentage for Facebook in the world!

How are people using Facebook right now?

Here are some statistics to consider from SocialPilot.

  • Facebook users spend an average of 19.42 hours a month on the platform.
  • Most Facebook users (nearly 82 percent) use the mobile version of the platform. But that percentage has dropped from last year. Interesting, right?
  • 31 percent of Americans use Facebook to get their news. 🙁
  • And here’s the whopper stat: Facebook use among teens in the US has dropped significantly this year, by 39 percentage points, to just 32 percent. So… don’t use Facebook to try to reach teens.
  • However, people between the ages of 25 and 34 make up the largest audience on Facebook. That one took me by surprise!

How much success can we see on Facebook?

These engagement statistics come from Hubspot and SocialPilot.

  • The median engagement rate for Facebook is 0.060 percent. Ouch.
  • Facebook photo posts get the highest engagement rate, at 0.12 percent.
  • The average Facebook user likes 11 posts every month.
  • Live videos on Facebook get 26 percent higher engagement than live videos on other platforms.
  • Almost 50 percent of the time people spend on Facebook is spent watching videos.
The Margaret E. Heggan Library received high engagement from this post introducing a new staff member.

The Facebook algorithm for 2024

Here are the ranking signals Facebook uses to decide who sees your posts.

  • Facebook prioritizes content from friends and family members over content from business pages. For libraries, this means that it’s important to get people to comment or share your posts. When they do that, the friends and family members of your engaged users are more likely to see your content. And those engaged followers will see more of your library’s content.
  • Facebook prioritizes posts based on both the number and length of comments.
  • Facebook prioritizes posts that have a higher number of reactions and a variety of reactions.
  • Facebook prioritizes the type of content that people like. So for example, if your Facebook videos are the most popular type of content posted from your library’s page, Facebook will show people more of your videos and less of your other types of content like photo posts or plain text posts.

Here are four ways to get the best organic reach for your library’s Facebook posts in 2024.

Create a formula that emphasizes entertaining posts and encourages meaningful interaction.

People are coming to social media to connect with friends and for entertainment, according to data released by Oberlo earlier this year.

I heard this at the Library Marketing and Communications Conference too. Facebook users are increasingly using the platform to fill time and fight boredom. (That’s why video is such a big deal on Facebook–it’s fun to watch!)

To keep our Facebook audience engaged with our posts, we need to make them entertaining. Experiment to create a formula to balance posts that build your library’s brand and raise awareness of your library offerings. That might look like this:

  • Entertaining posts including memes, GIFs, fun library-centric videos, and conversation starters: 70 percent
  • Sharing other people’s content, including library users and partners: 20 percent
  • Promotional posts: 10 percent

Create a formula based on your audience and your library’s overall goals. Then experiment with it for a month. Check your insights. If your audience engagement is steady, or growing, you know you’ve hit on the right combination! If you haven’t seen any growth in engagement, you can try adjusting your formula.

Each library’s audience is unique, so your formula will be different than the formula used by the library in the neighboring town.

This purely entertaining post from Dickinson County Library has high engagement numbers.

Share links in the comments, not in the post.

The reach of link posts continues to decline. According to Social Media Today, views of Facebook posts that include links have declined by as much as 50 percent in the past two years. This is because Meta is turning away from news and informative content. Now it’s more focused on entertainment.

Click on the post below to see how Champaign Public Library uses this technique.

If you are trying to drive awareness of an event or promote an item in your collection, share the link to your event calendar or catalog in the first comment after you publish the post. For those of you who use scheduling apps to manage your posts, that means you will have to go to Facebook after the post schedules and add the link. Yes, I know it’s a pain.

The alternative option is to use visual elements or video to explain the action you wish the public to take, rather than adding the link to the comments. In other words, create a graphic carousel with words that convey the action you wish your followers to take. Just be sure to add alt text to your images so viewers with visual impairments can also interact with your posts.

Try simple text-only posts in the feed.

Katie Bulloff of the Indianapolis Public Library uses this method to great results. She usually asks a question or posts a prompt to get the conversation going.

Just be careful with the backgrounds and text provided by Facebook. They’re not always accessible. Use a color contrast checker to make sure you’re in compliance with accessibility standards.

Clermont County Public Library also uses this technique.

Post videos to Facebook, including Reels and Stories.

The ability to cross-post your Instagram Reels to Facebook makes it a no-brainer to use this feature. Meta is highly focused on video content and continues to add more features including A/B testing, creating Reels from existing clips, and more.

And it doesn’t have to be complicated. Here is a Reel that Plainville Public Library created from a series of static photos. As of this writing, it’s gotten more than 300 views. Their service population is less than 17,000 residents!

Facebook (and other platforms) are focused on video because that’s the kind of content that increasingly gets attention from followers. It’s entertaining. So, here’s the plan.

  • Post to Reels.
  • Share your Reel to your Stories.
  • Share your regular Facebook Feed posts to Stories.
  • Post original content directly to Stories.

Stories are extremely popular with users. My Gen Z daughters never look at the Feed. They only look at Stories. So it makes sense to devote library marketing energy to that feature.

Maybe also try…

Facebook Groups: I’ve heard libraries talk about the varying degrees of success using the Groups feature. I really think it depends on your specific community. But certainly, if you haven’t experimented with Groups, now might be a good time to do that!

Groups are not for promotion: rather, they’re a community-building tool. However, if you can build an engaged Facebook Group, it goes to reason that the members of that group will see more of your regular Feed, Story, and Reel posts!

Messaging your followers: Social Media Today says many Facebook pages are switching to private messaging groups to share their latest updates, as opposed to posting publicly. Your messages would be outside the influence of the algorithm. It’s worth experimenting with!

When to post on Facebook

  • Post once a day on the Facebook feed, either early in the morning, around lunchtime, or around 8 p.m.
  • Post at least one slide to Facebook Stories every day.
  • Post a Facebook Reel once a week.

P.S. Want more help?

It’s Okay To Take A Break From Social Media! Here Are the Benefits of a Pause for Your Library

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There’s New Advice for Libraries About Posting to Social Media but… Should You Actually Take It?🤔

Watch Now

The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for? Or will you end up being less successful on social media if you take it?

We’ll unpack the results and how to interpret them in this episode.

Kudos in this episode go to the Milton Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Conquering Social Media for Your Library: The Seven Decisions You Need To Make Before You Create Your Next Post!

Photo courtesy Public Library of Cincinnati and Hamilton County

I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts.

But every time I open my app for any of the platforms, I NEVER see content from libraries.

Why?

The odds are never in our favor, thanks to algorithms.

It’s a daily battle that libraries face. Social media is free and easy.

But it’s also not free and easy.

It’s incredibly, insanely difficult to figure out what works on social media when the rules are constantly changing. If you don’t have time or staff to keep up, it can be exhausting and demoralizing.

But like it or not, libraries must use social media to promote their services, collection, and events. We must do our best to work with the algorithms, for better or worse.

Starting next week, I’ll begin my annual six-part series laying out best practices for the top platforms used for promotion by libraries.

I chose these platforms because of a survey you, dear readers, so graciously answered. Nearly 300 library staffers let me know which social media platforms your library uses for promotion.

Before the platform best practice series begins, it’s important to set your library up for success by creating a social media style guide.

This is different than a social media policy, which lays out guidelines for how your staff will use social media to communicate with the public and sets rules for how the community interacts with you and others on your library’s social media accounts.

A social media style guide will ensure your posts are clear and consistent, no matter what platform you post on. It will take the guesswork out of many aspects of posting and make your work more efficient.

A social media style guide has seven parts. Here are the key decisions you should make now to ensure future success on social.

Make a list of all your social media accounts

Include your library’s handle on each platform. This will give you get a clear picture of the naming conventions you’ve used for your accounts.

Are the names consistent across channels? If not, choose a style and note it in your style guide.

Then, the next time a new social media platform is launched, you can claim and name your new account in a way that will make it easily discoverable for your existing fans.

Identify your library’s demographics for each platform.

Look at the insights for each of the platforms. Who is interacting with your posts? Your audience will be different for every platform. Make a list of the different audiences.

Because of the algorithms, you have very little control over who sees your post on any given platform. But you can get to know your available audiences and create content that will engage them.

If you are struggling with time management and you want to cut down on the number of social media posts you do, you can look at your lists of demographics. Identify the platforms with the audiences that will help you achieve your overall library and marketing goals. Post to those platforms and put the rest on hold.

Create a mission statement for each platform.

Look at your library’s goals for the year and what you know about each platform. Then write a one or two sentence mission statement for each of the social media platforms, lining up your library’s goals with the currently available audience for that platform.

For example:

  • LinkedIn: Discover career advice, business tips, and free resources that will help you succeed at work.
  • Twitter: Get regular updates on our collection, library events, and the literary and entertainment world.
  • Instagram: Photos tell the library’s story, one snapshot at a time.

These platform-specific mission statements, combined with the demographics you identified in the previous step, will help you visualize your audience every time you post. You’ll be able to connect with them because you’ll know who they are, and what they expect from you.

Decide the voice and tone you’ll use for each platform.

You want to use the same language and tone across platforms for consistency. The goal is to make sure your audience recognizes your posts no matter which platform they are on. Some things to consider include:

  • Whether your library will use formal or conversational text.
  • The words, phrases, and names that are specific to your library and can be used in posts. For instance, does your Maker Space or your Bookmobile have a specific branded name? Include that in your list.
  • Make a list of the acronyms your library commonly uses internally, along with the full spelled-out versions of what they stand for. Decide whether it’s appropriate to use the acronyms on each social channel, or if the full terms should be used.
  • Include parameters for inclusive language that will be standard for your library. For example, will your library remove the use of pronouns to be inclusive to all genders? How will you refer to people living with disabilities?

Choose an expert to make grammar and punctuation choices for you.

You can define whether you’ll use an existing style guide, like the Associated Press Stylebook or the Chicago Manual of Style. Or you may decide to rely on add-ons like Grammarly.

This decision will take the guesswork out of your library’s use of serial commas, headline capitalization, dash style, dates and times, and more.

Define the aesthetics.

This section will lay the groundwork for the visual portion of your posts. Decisions to be made here include:

  • Will you use your library’s defined brand colors?
  • Which fonts will your library use in images, cover photos, and for short-form social media posts like Instagram Stories and Reels?
  • How will your library’s logo be used on social media? Will it be used as the profile photo for your platforms? Can it be added to images? If so, where will it be placed and how large should it be?
  • Will you use emojis, GIFs, and memes? Which ones? How many? On what channels? How often?
  • Will you include a call to action in every post? What kinds of action words will you use in your call to action?
  • How often will you include links in your posts? Will you use a URL shortener?
  • Which hashtags will you use? How many hashtags are acceptable on each platform?
  • Will your library use filters and effects in your posts?

Formalize curation

Your library can share the blog posts, infographics, case studies, and interesting posts created by other organizations on your platforms. This is a great way to add value for your available social media audiences without creating new content of your own. Some key decisions to make around curated content include:

  • Which sources will your library share from?
  • Which sources will you not share from?
  • How will you cite third-party content?

You May Also Want to Read These Articles

Three Design Tips For Creating Beautiful Social Media Graphics for Your Library

Why It’s OKAY for Your Library To Pull Back on Posting on a Social Media Platform!

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Two Brilliant and Easy Ways to Get More Reach for Your Library’s Instagram Account

Library employee examining newspapers, circa 1926. Photo courtesy Cincinnati & Hamilton County Public Library.

I may be addicted to Instagram.

The social media platform is my favorite place to scroll and post.

It’s fun. It’s heartwarming. It’s filled with great content. It’s inspiring and beautiful.

I follow a lot of libraries on Instagram. They are doing a great job, sharing user-generated content, promoting their collection, highlighting their patrons and volunteers, and using humor and cute stuffed puppies to drive engagement.

Instagram is super popular right now, especially with people under the age of 34. That’s a key demographic for library marketers.

According to Web Hosting Rating, 60 percent of users log in daily, and more than half of those people log in more than once a day. Best of all, the average U.S.-based Instagram user spends a whopping 53 minutes a day on the app. (That’s me! 🙋)

If your library posts to Instagram, it’s time to take it up a notch. To drive your engagement stats, there are two things you can do.

Instagram takeovers and Instagram highlights are an easy way to get more reach on your Instagram account.

Instagram takeover

An Instagram takeover is when you arrange for a partner organization, library department, senior leader, or fan to take over your account for a day or during a special event.

A takeover will expose your library to a new audience of potential followers. It will also give your library external credibility.

A takeover can be done without giving your takeover partner the password to your account.

  • Ask your takeover partner to save each individual story slide to their camera roll.
  • Next, they’ll email the slides to your library.
  • Then, you’ll upload them, one by one, to your Instagram story.

Before you agree to a takeover, be sure to establish some guidelines.

  • Be specific about what you want in terms of content and number of slides.
  • Set a deadline.
  • Put all of that in writing. 

Here’s a template you can use to set up the guidelines for your own library’s Instagram takeover.

My former library did an Instagram takeover with a nearby library system, with whom we had a reciprocal lending agreement. It gave each participating library access to a new audience. And people loved it! Each story got an average of 605 views.

Patrick Kinsella, Library Communications Coordinator for the library at the University of Salford in Manchester had even more success with his Instagram takeover success story.

He said, “As our Library is in the final stage of a £6.2 million redevelopment, we decided to run a campaign to promote our study spaces outside our main library. We have five main study spaces outside of Clifford Whitworth, our main library, that could give students a place to study and help make up for the reduction in space in Clifford Whitworth.”

“We also decided to take over our university’s main Instagram account to give their followers a tour of what lies beyond Clifford Whitworth. Followers were also invited to send pictures of themselves studying outside Clifford Whitworth in exchange for £5 worth of printer credits.”

“The Instagram story was viewed over 1,200 times and 14 students sent us pictures of themselves studying outside Clifford Whitworth. The cross-promotion of our Instagram account @salfordunilibrary through the story also gained us more than 20 new followers. The user-generated content that we received also allowed us to build a Twitter campaign displaying their images.”

Instagram highlights

Highlights are custom containers for similarly themed Instagram stories. After you add content to your story, you can choose to highlight that content by saving it to one of these containers.

Unlike regular Instagram stories, which disappear after 24 hours, highlights live on your Instagram profile forever, or until you delete them.

Cherry Hill Public Library uses highlights to save important Instagram stories.

Highlights showcase the best of your previous Instagram content to new followers. And they create an archive of content, especially those stories that contain “evergreen” content that never expires and is always relevant. Instagram highlights are a great place to save library FAQs, book reviews, tutorials, and other wide-ranging topics.

To create a highlight from an active Instagram story:

  • View the story.
  • Click on “Highlight” in the bottom tool bar.
  • Click on the plus icon to create a new highlight container or add to a highlight container you have already created.
  • Click on “Add”. You’re done!

You can add photos or videos to each of your highlight containers any time you want. There is no limit to how many photos and videos each highlight container can hold.

Screen capture showing the Instagram highlights for Springville Library.
Springville Library uses highlights, and they’ve created icon-based covers for each container.

You can change the title of your highlights containers at any time. Just open the highlight, and then tap on the name of the highlight container in the upper left-hand corner. You’ll be given the option to edit.

Share your tips for library Instagram success! Click on the Feedback button to tell me about what you’re doing on Instagram. I’ll share your tips with others on Twitter, Instagram, and YouTube!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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Four Hundred Souls edited by Ibram X. Kendi and Keisha N. Blain

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How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Watch Now

In this episode,  I’ll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ.

I mentioned I’m doing three live webinars this Thursday, March 26 on social media marketing for libraries for EBSCO. The content is all the same for each so register for the time that’s best for you here.

Also Kudos to the Peters Township Public Library in McMurray, Pennsylvania. Like many libraries in the US, they are closed to the public but they created a Hogwarts Digital Escape Room that is pretty fantastic.  

More Help

Library Marketing During a Pandemic: Tips for Working from Home or the Office and Dealing with the Stress of a Crisis

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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