Photo courtesy of the Cincinnati and Hamilton County Public Library This is the second installment in my series on social media best practices for libraries in 2023. The guide to LinkedIn can be found here. In the next few weeks,... Continue Reading →
This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookTikTokYouTubeLinkedInPinterest These are the top platforms used by libraries according to a survey I conducted. Instagram... Continue Reading →
I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →
I may be addicted to Instagram. The social media platform is my favorite place to scroll and post. It's fun. It's heartwarming. It's filled with great content. It's inspiring and beautiful. I follow a lot of libraries on Instagram. They... Continue Reading →
Watch Now In this episode, I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →
This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 