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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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social media libraries

The 2023 Guide to Social Media for Libraries: New Facebook Success Secrets for This Year

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the second installment in my series on social media best practices for libraries in 2023. The guide to LinkedIn can be found here. In the next few weeks,... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Instagram

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookTikTokYouTubeLinkedInPinterest These are the top platforms used by libraries according to a survey I conducted. Instagram... Continue Reading →

Conquering Social Media for Your Library: The Seven Decisions You Need To Make Before You Create Your Next Post!

I love libraries. I work with libraries. I talk to library staff every single day. I like, share, and comment on library social media posts. But every time I open my app for any of the platforms, I NEVER see... Continue Reading →

Two Brilliant and Easy Ways to Get More Reach for Your Library’s Instagram Account

I may be addicted to Instagram. The social media platform is my favorite place to scroll and post. It's fun. It's heartwarming. It's filled with great content. It's inspiring and beautiful. I follow a lot of libraries on Instagram. They... Continue Reading →

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Watch Now In this episode,  I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →

Solve the Mystery Of LinkedIn With One Seriously Easy Step

This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →

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