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Can Facebook Events Increase Your Program Attendance? How To Decide if It’s Worth the Effort

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Special note: Don’t forget to take the 2025 Super Library Marketing Reader Survey! It closes on Friday at 11:59 a.m. ET.

#LibraryMarketingShow, episode 306

A viewer wants to know if it’s worth it to make a Facebook Event for every program that the library puts on, or if that strategy is just kind of spammy, busy work. In other words, do Facebook events really drive attendance to library programs?

You might be surprised by the answer! I’ll share that and a checklist to help you decide if you should use a Facebook Event in this episode of The Library Marketing Show.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.S.: If you wish, you may download a transcript of this episode.

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No Links Allowed in a Meta Post? Here’s the Step-by-Step Workaround!

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#LibraryMarketingShow, episode 297

Meta is, once again, making it more difficult to promote your library on Facebook and Instagram. I’m going to give you the latest social media update on this and show you one tiny little workaround that may or may not help you, depending on how you manage your social media. That’s all ahead in this episode of The Library Marketing Show.

Plus, kudos go to a library that was the site of a serendipitous experience for a local reporter!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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New Advice on Hashtags for Library Social Media: What You Need To Know for Each Platform

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#LibraryMarketingShow, episode 296

Hashtags. They’re not dead, but things are changing, and the way we should use them is also changing.

There’s a new article from the Content Marketing Institute that outlines the changes to hashtags. I’m going to go through it with you so you don’t have to, and give you some hashtag-specific tips for each social media platform in this episode of the Library Marketing Show.

Plus, we’ll give kudos to half a dozen libraries that won a big award.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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🫢The Surprising Secret to Higher Social Media Engagement for Your Library

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#LibraryMarketingShow, episode 295

What if I told you that posting less frequently on social media could actually help your library reach a wider audience? I know it sounds backward, but I think I’m on to something here, and I’ve got some data to prove my theory!

So we’re going to talk about why fewer posts lead to more engagement in this episode of The Library Marketing Show. Plus, we’ll give kudos to a library system that just released a beautiful and tangible way for patrons to take a piece of the library with them wherever they go!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

1

It’s Okay To Take A Break From Social Media! Here Are the Benefits of a Pause for Your Library

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#LibraryMarketing Show, episode 213

The holiday season is fast approaching. And I want to give libraries a gift this season. The gift is…

A break from social media. 😮

Wait, what? Am I advising you to stop library promotions on social?

We’re gonna talk about why it might be good for your library to take a break in this episode of The Library Marketing Show.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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