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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Promotion Mastery: Top 10 Tips You Need To Know for the New Year

This holiday week, I wanted to ensure you are set up for success in promoting your library in 2025. These are the most popular Super Library Marketing posts from the past year that you may have missed. (We’re all so busy!)

Most Popular Super Library Marketing Articles of 2024

#1: The 11 Best Conferences in 2024 for Anyone Looking To Learn More About Library Promotions and Marketing (and Some Are Completelyย Free!) Note: the 2025 version of this post will be published on March 3, 2025.

#2: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Libraryโ€™s Value and Inspires Yourย Readers

#3: 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT toย Read

#4: 10 New Infographic Ideas To Prove the Value and Power of Yourย Library

#5: 3 Library Marketing Experts Agree: Itโ€™s Time for Your Library To Abandonย Twitter

Top Episodes of The Library Marketing Show of 2024

#1: Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat

#2: How to Create a Library Marketing Strategy from Scratch! (BTW: The episode is five years old!)

#3: ๐Ÿ˜–Why the Phrase โ€œMore Than Booksโ€ Is Problematic and What Your Library Should Say Instead!

#4: Millennials & Gen Z Could Be the Key to Your Libraryโ€™s Success! The Results of a Massive New Survey

#5: ย Hereโ€™s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!

I hope you are looking forward to 2025 as much as I am. Weโ€™ll be tackling new library marketing and promotion subjects. Plus I have lots of library profiles on the calendar. You’ll be hearing advice from libraries just like yours. As always, I welcome your suggestions about topics you want to cover. Happy New Year!!


PS Want more help?

Beginnerโ€™s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address and click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

4 Things To Do Instead of Panicking When Your Social Media Stats Take a Nosedive๐Ÿ“‰

Watch this video now

#LibraryMarketing Show, episode 269

What do you do if you log on to your social media metrics and suddenly notice that your stats are dropping?

Your first instinct is probably to panic, but don’t! We will talk through 4 steps to take when this happens in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that managed to receive press coverage for a very important event.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching!โ€‚

For a transcript of this episode, click here.


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address. Then click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

โš ๏ธHow Instagram’s Latest Update Could Derail Your Library Marketing Strategy

Watch this video now

#LibraryMarketing Show, episode 268

We have breaking news on the social media front. Instagram is making a huge feature change. This is so big that I upended my entire Library Marketing Show editorial calendar to record this episode.

We will discuss what will happen and how it might impact your library marketing.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching!โ€‚

For a transcript of this episode, click here.


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address. Then click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

Top Social Media Platforms for Libraries to Engage Kids

Watch this video now

#LibraryMarketing Show, episode 260

A fascinating new report may help your library decide which social media platforms you should use to post content specifically aimed at your youngest readers! We’ll break down the topline results and talk about how to take advantage of this new data in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library mentioned on a major national comedy show… and they didn’t even plan this press!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚

For a transcript of this episode, click here.


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address. Then click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

Posting on Threads: A Smart Move for Libraries or a Waste of Time?

Watch this video now

#LibraryMarketing Show, episode 259

A viewer has a question: What is going on with Threads, and should your library start taking this newish social media platform seriously?

I’ve done some research and what I’ve found is very interesting. We’ll dive into that topic in this The Library Marketing Show episode.

Plus we’ll give kudos to a library with a fun, quirky approach to social media and send a special shout-out to the staff behind the magic!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚

For a transcript of this episode, click here.


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address. Then click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

Are Old Facebook Events Hurting Your Libraryโ€™s Profile? Here Are 3 Things To Consider

Watch this video now

#LibraryMarketing Show, episode 256

Does your library need to delete old events from your Facebook account? It’s a great question that came in from a viewer. I’ve got three questions to ask yourself before you hit the “delete” button in this episode.

Plus we’ll give kudos to a library with a fantastic YouTube short that puts a library spin on an iconic sporting event.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address. Then click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

๐Ÿ”Safeguard Your Library’s Facebook and Instagram in 4 Easy Steps

Watch this video now

#LibraryMarketing Show, episode 255

One of the biggest concerns for anyone running a library’s social media sites is security.

I’m going to give you four tips to lock down your library’s social media accounts ahead in this episode of the Library Marketing Show.

Plus we’ll give kudos to a library that’s started one of the most original services I’ve ever seen in the library world!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address. Then click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

๐Ÿš€Boost Your Libraryโ€™s YouTube Channel Now: The 10-Second Solution

Watch this video now

#LibraryMarketing Show, episode 254

There’s a very simple trick that you can use to get more views on your YouTube channel. It takes about 10 seconds of your time. I will show you exactly what to do in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that drew a lot of attention to a very delicious-sounding event.(Here’s a hint: ๐Ÿฅ’)

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!โ€‚


Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and youโ€™ll receive an email whenever I post. To do that, enter your email address. Then click on the โ€œFollowโ€ button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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