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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Strategy

I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Photo courtesy Public Library of Cincinnati and Hamilton County This past week, I spent three-plus hours in a room with 38 library marketers. We worked together on all those pieces of library marketing that we don’t normally have time for.... Continue Reading →

Your Patrons Are Not Goldfish! The Powerful, Scientifically Proven Reason Why Your Library Should Aim To Hold the Sustained Attention of Your Community

Photo courtesy Cincinnati and Hamilton County Public Library When I was a child, my first pet was a goldfish. I named it Goldie. Totally original, I know. Goldie lived in a glass bowl decorated with neon-colored rocks and a tiny... Continue Reading →

Direct Foot Traffic in Your Library Branch Using These Six Secrets for Helpful Wayfaring Signage

There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →

Fight for Your Ideas! Four Tips to Help You Get the Green Light for New Library Promotional Ideas

It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →

TV News Coverage Ain’t What it Used to Be. What Now?

For a long time, I lived in a bubble. I worked in a local television newsroom. I knew about EVERYTHING that was happening in my community, from which convenience store was most often targeted by robbers to where drug dealers... Continue Reading →

Q&A: How a Tongue-in-Cheek Message Sparked Success for Chicago Public Library

A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →

How One Library Is Using Content Marketing to Capture the Imagination

Sometimes, I'm a curious girl.  And about six months ago, a Twitter post featuring this billboard piqued my curiosity. It caught my attention because it's different from any other library billboard marketing campaign I've ever seen. It's a story-driven content marketing... Continue Reading →

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