Photo courtesy Public Library of Cincinnati and Hamilton County This past week, I spent three-plus hours in a room with 38 library marketers. We worked together on all those pieces of library marketing that we don’t normally have time for.... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library When I was a child, my first pet was a goldfish. I named it Goldie. Totally original, I know. Goldie lived in a glass bowl decorated with neon-colored rocks and a tiny... Continue Reading →
There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →
It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →
For a long time, I lived in a bubble. I worked in a local television newsroom. I knew about EVERYTHING that was happening in my community, from which convenience store was most often targeted by robbers to where drug dealers... Continue Reading →
This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →
Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →
Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →
A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 