Search

Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

Tag

Strategy

Don’t Stress Out! Here’s How To Tackle Library Marketing With a Small Staff AND Still Preserve Your Sanity

In July, I had the privilege to be part of a webinar by Recorded Books and the Library Journal on digital promotions of libraries. Many of you participated--thank you for attending! There were a lot of questions after the webinar... Continue Reading →

Advertisements

TV News Coverage Ain’t What it Used to Be. What Now?

For a long time, I lived in a bubble. I worked in a local television newsroom. I knew about EVERYTHING that was happening in my community, from which convenience store was most often targeted by robbers to where drug dealers... Continue Reading →

Why Marketing to Teenagers is THE MOST IMPORTANT Job You Have Right Now

Teenagers are the future of my library and yours. But traditional marketing fails to reach these media-savvy kids. So how do libraries build the foundation for a life-long relationship with this demographic? Here's the thing: It’s not all about technology!... Continue Reading →

Solve the Mystery Of LinkedIn With One Seriously Easy Step

This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →

Give People What They Really Want: Why You Should Market Services

Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →

Stop! This Statistic is Destroying Your Library Marketing!

There is a pervasive statistic that is destroying library marketing. It's repeated by marketers, educators, civic leaders, parents, and pastors and it's driving me crazy. I'm calling bull**it. The average human being has an attention span of just eight seconds. This idea was... Continue Reading →

Love the One You’re With! Why Libraries Should Nurture Current Cardholders

  Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. After all, imagine how great the world would be if everyone had a library card! But I... Continue Reading →

Do What You Gotta Do: Sometimes the Experts are Wrong

My Twitter feed is jammed with advice from marketing experts. My podcast app is loaded with how-to shows and interviews with top professionals who fill my head with ideas about how to engage my audience and drive usage at my library. And... Continue Reading →

How to Track Library Marketing with Google Analytics URL Builder

Recently, one of my readers asked me to explain how to use Google tracking links to analyze the success of library marketing efforts. So I've created an easy step-by-step guide to get you on the right track. Google links let... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: