The Library Marketing Show, Episode 75
In this episode, I’ll go over five library strategies for 2021.
Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.
The Library Marketing Show, Episode 74
In this episode, I talk about whether it’s worth it for libraries to spend budget on social media ads!
Do you agree with my assessment? Have you purchased ads on social media for your library? Let us know in the comments!
Kudos in this episode go to Thomas G. Carpenter Library for their fun meme promoting digital resources.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 73
In this episode, I explain how Hotjar works to help you understand how people are using your library website… and how you can use that information to improve the user experience for your community. (Hotjar did NOT pay for this video… I just think it’s a cool idea!)
Kudos in this episode go to the Mansfield Richland County Public Library for producing an amazing video.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 71
In this episode, Angela answers a viewer question from Debbie Walter, who wanted to know how libraries can get people to attend virtual programs when so many people are suffering from “Zoom Fatigue.”
Kudos in this episode go to the Whatcom County Library System for a piece of user-generated content that they turned into a cute and exciting marketing piece.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 70
In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She’ll take you behind the scenes. It’s a lot easier than you think… in fact, anyone can create videos!
Kudos in this episode go to the Tacoma Public Library for their innovative virtual programming for adults, including tutorials for how to use their digital resources.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 67
In this episode, Angela answers a question from Emily Orischak, Community Relations Coordinator at Berks County Public Libraries. She wants to know how to gather stories from your library patrons about why they love and use the library! Angela shares some tips that any library can use.
Kudos in this episode comes from Carrie Weaver who nominated the Peters Township Public Library for the work they did promoting books during Banned Books Week.
Carrie said, “I have to nominate the staff members at my library who created an awesome video to explain Banned Book Week and show several examples of books that are banned. We also have a display of all of our banned books in the main lobby for people to check out and celebrate their right to read! I am so proud of them!”
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 65
In this episode, answers a viewer question about how to use customer testimonials for library marketing.
Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 64
In this episode, Angela shares a key point learned at the Library Advocacy and Funding Conference, sponsored by EveryLibrary. Presenter Kimberly Solarz Gordan shared three questions to ask yourself that will set your library apart and make your marketing inspirational.
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Kudos in this episode goes to National Trust South East for their fun Twitter game of Clue, something I’d love to see a library replicate. Â
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
The Library Marketing Show, Episode 63
In this episode, Angela answers a viewer request. “I need help justifying to my people why our organization should have a targeted strategy rather than just ‘will you post this, please?'”
She also shares Kudos with the blog, Ontarian Librarian.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.
And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.
Super Library Marketing: Practical Tips and Ideas for Library Promotion 