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Why Libraries Must Promote Reading for Pleasure During the COVID-19 Crisis

Watch NowIn this episode, I'll share why reading for escape is important! Libraries are so focused on learning and connecting people to resources to help them with the transition to remote learning that we might forget we don't always have... Continue Reading →

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Watch Now In this episode,  I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →

Self-Care for Library Social Media Staff in the Midst of a Crisis like #COVID-19

Watch Now In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic. More Help Library Marketing During a Pandemic: Tips... Continue Reading →

Practical Tips for U.S. Libraries to Promote the 2020 Census

The Library Marketing Show Episode 36 Watch Now On March 12, people in the U.S. will start to receive an invitation to participate in the census. This is the first time respondents will be urged to respond online. In this... Continue Reading →

You Can Do It! What Library Marketers Need to Know About Promoting Books

The Library Marketing Show, Episode 34 WATCH NOW This week, we talk about the work of Becky Spratford from RaForAll.Blogspot.com. She is a reader's advisory expert. Her seminar made me think about how to improve library book promotion. You'll learn... Continue Reading →

Stats to Consider Before Your Library Dumps Facebook!

The Library Marketing Show: Episode 33 WATCH NOW In this episode, we talk about a hot button issue: deleting your library's Facebook account. Many libraries are thinking about quitting Facebook for a variety of reasons. In this episode, we go... Continue Reading →

What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

The Library Marketing Show: Episode 32 WATCH NOW In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, "What analytics are the most helpful to determine if social media is working?" Angela shares... Continue Reading →

MY BIG ANNOUNCEMENT!

The Library Marketing Show: Episode 30 WATCH NOW I have a huge announcement for readers of SuperLibraryMarketing.com and viewers of The Library Marketing Show! In this episode, I share why I'm making a big change in my career and what... Continue Reading →

How to Reverse Engineer Your Library Marketing Social Media Audiences!

The Library Marketing Show: Episode 29 WATCH NOW A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues? I do, but I reverse engineer it! I'll explain in this video. Also, kudos... Continue Reading →

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