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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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YouTube Adds Handles and TikTok Launches Photo Mode: Here Are the Top Social Media Headlines for Libraries!

The Library Marketing​​​​​​​​ Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries.

YouTube channels are getting their own handles. And TikTok fires back at Instagram with a new feature. Let’s talk about how these changes will impact library marketing and promotions.

Kudos in this episode go to Amanda Menneto of the Clifton Park-Halfmoon Public Library. Watch the video to see why she’s being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

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Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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My Library Promotions Are Successful but… How Do I Know What’s ACTUALLY Working? Three Easy Ways To Tell so You Can Replicate Library Marketing Success!

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The Library Marketing​​​​​​​​ Show, Episode 147

In this episode, we’ll answer a question from a viewer. They wanted to know how to tell which of their promotions are working. It’s sometimes tricky work trying to figure out where people are learning about your library’s services and collection. I’ll share three strategies to help you figure out what is working… and what isn’t!

Kudos in this episode go to the Baytown Library. Watch the video to find out why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Solo Library Marketers! Here Are 4 Helpful Tips for Promoting Your Library With a Staff of One [VIDEO]

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The Library Marketing​​​​​​​​ Show, Episode 139: In this episode, I’ll answer a question I hear frequently at conferences and events. There are thousands of small and rural libraries across the world that depend on a very small staff to deliver services and create promotions. How do you effectively market your library when you’re working alone? I’ll share my top four tips.

Kudos in this episode go to the Niles-Maine District Library. Be sure to watch the video to see why they’re being recognized.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How To Turn Your Library’s Frequently Asked Questions Into a Marketing Opportunity!

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The Library Marketing​​​​​​​​ Show, Episode 102

In this episode, I share some tips for how to use your library’s FAQ’s into marketing opportunities. This idea can be a great way to establish your library as a place of answers.. And it can help you fill holes in your promotional schedule with valuable content.

Kudos in this episode go to Eileen Button of Genesee Public Library who wrote an open love letter to libraries that made me a little teary-eyed!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know by clicking on the feedback tab.

And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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How To Put Together a Promotional Email Drip Campaign for Your Library

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The Library Marketing​​​​​​​​ Show, Episode 98

In this episode, I’ll explain what an email drip campaign is, why you might want to use a drip campaign for library promotions, and then HOW to actually put the campaign together!

Kudos goes to Barbara Swinn of York Libraries for her British Empire Medal!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, Goodreads, and LinkedIn.

Did you miss Monday’s blog post?

The Truly Engaged Library User: Why It’s Critical That Libraries Focus Less on Transactions and More on Relationships

Angela’s latest book reviews

A Children’s Bible by Lydia Millet

Dark Tides by Philippa Gregory

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Two New Tools That Will Help You Write Better Library Promotional Copy!

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The Library Marketing​​​​​​​ Show, Episode 93

In this episode, I’m sharing two tools that will help you when you’re writing any kind of library promotional copy for any type of marketing tactic.

Kudos go to the Elizabeth Public Library in New Jersey for their great work with their immigrant population and with job seekers.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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How Far in Advance Can I Schedule My Library’s Social Media Posts??

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The Library Marketing Show, Episode 78

In this episode, I’ll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do!

Do you have a system for scheduling social media posts ahead of time? Share your thoughts in the comments.

Kudos in this episode go to the Adrian District Library for their “Lit in a Minute” book reviews on YouTube.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

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The Library Marketing Show, Episode 77

In this episode, I’ll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this question. Do you have further suggestions for Jackie? Share it in the comments!

Kudos in this episode go to the Washoe County Libraries for a great adult program they’ve created: Zoom Tea Time. This is a lovely way to combat isolation for patrons who need social interaction in the pandemic.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

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The Library Marketing Show, Episode 76

In this episode, I’ll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank you to Jamie from the Boise Public Library for submitting this question.

Kudos in this episode go to Kanawha County Public Library for their library TV show “More Than Books.”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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