Watch Now The Library Marketing Show, Episode 75 In this episode, I'll go over five library strategies for 2021. Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange! Do you... Continue Reading →
Watch Now The Library Marketing Show, Episode 74In this episode, I talk about whether it's worth it for libraries to spend budget on social media ads! Do you agree with my assessment? Have you purchased ads on social media for... Continue Reading →
Watch Now The Library Marketing Show, Episode 73In this episode, I explain how Hotjar works to help you understand how people are using your library website... and how you can use that information to improve the user experience for your... Continue Reading →
Watch Now The Library Marketing Show, Episode 71In this episode, Angela answers a viewer question from Debbie Walter, who wanted to know how libraries can get people to attend virtual programs when so many people are suffering from "Zoom Fatigue."... Continue Reading →
Watch Now The Library Marketing Show, Episode 70In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She'll take you behind the scenes. It's a lot easier than you think...... Continue Reading →
Watch Now The Library Marketing Show, Episode 65In this episode, answers a viewer question about how to use customer testimonials for library marketing.Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.Do you have a... Continue Reading →
Watch Now The Library Marketing Show, Episode 64In this episode, Angela shares a key point learned at the Library Advocacy and Funding Conference, sponsored by EveryLibrary. Presenter Kimberly Solarz Gordan shared three questions to ask yourself that will set your... Continue Reading →
Watch Now The Library Marketing Show, Episode 63 In this episode, Angela answers a viewer request. "I need help justifying to my people why our organization should have a targeted strategy rather than just 'will you post this, please?'" She... Continue Reading →