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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

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The Library Marketing Show, Episode 53.

Angela issues a call to action to libraries to join in the movement to create a new utility… one that will ensure everyone in your community truly has access to library.

Also Kudos to the Nashville Public Library for their incredibly creative curbside video. You just have to watch it!  Nominate someone to receive kudos by commenting below or on SuperLibraryMarketing.com.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series on YouTube to get a new video tip for libraries each week! Thanks for watching.

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COVID-19 is STRESSFUL for Library Workers. Here Are Tips to Help You Feel Better.

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The Library Marketing Show, Episode 52

Angela talks about the stress that many library staff feel because of the pandemic. The worries in our personal and professional lives are causing us to feel overwhelmed. It’s okay. You are not alone. Here is a great study about how stress affects your brain. Angela shares her personal tips for coping with stress in this unique time.

Do you have tips or coping mechanisms? Please share them in the comments.

Also Kudos to Rutherford County Library System IT Administrator, Kevin Robertson, for creating this great “bounce back” page of resources for patrons. Kevin was nominated by Carol Ghattas of Linebaugh Public Library. Nominate someone to receive kudos by commenting on this post.

What did you think of this episode? Do you have an episode suggestion? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!  

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Google’s New Social Media Platform and What it Means for Library Marketing!

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The Library Marketing Show, Episode 51

Angela talks about Google’s new Keen app, which appears to be a competitor for Pinterest. What does this new development mean? Does your library need to jump onboard?

Check it out here.

Also Kudos to Kelly Passek, a school librarian in VA. She is delivering books to the kids in her district by drone.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

You might also like these videos

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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Tips for Dealing With Angry Patrons When Your Library Reopens

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The Library Marketing Show, Episode 49

Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are having trouble accepting the new rules and regulations. She also has a special message for library managers-PLEASE WATCH!

Do you have more tips to share with your fellow library staffers? Please add your suggestions in the comments.

Also Kudos to Poudre River Public Library District. They have a fun and innovated curbside service for kids called Bag ‘O Books. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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The Library Marketing Show, Episode 48

Angela is back in her outdoor work tent and this week, she’s sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media? Can you guess? Listen and then join the conversation–let her know what works best for your community in the comments.

Also Kudos to the Toledo-Lucas County Public Library for their Safe Work Playbook. This is the best physical library building reopening document I’ve come across.  

What did you think of this episode? Do you love a specific library’s Facebook work? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Which Libraries Are Kicking *ss on Facebook? A Viewer Seeks Inspiration

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The Library Marketing Show, Episode 47

Angela answers a viewer question from a librarian at Pearsall Public Library. This librarian feels like she’s “drowning” on Facebook. She wanted to know if there were any libraries doing a great job on Facebook right now. The answer is…yes! Watch for my picks and add your own library Facebook page to the comments.

Also Kudos to everyone doing curbside service videos.

Don’t forget to subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Want more Library Marketing Show? Watch previous episodes!

I also have a new video series, 60-Second Book Reviews.

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

 

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Why the Circle of Promotion is Your Best Bet for Library Marketing

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The #LibraryMarketing Show, Episode 46

Angela explains the Circle of Promotion and how all of your marketing tactics should tie together so we can reach our whole community. Here is the blog post by Angela’s former library that she talks about in this video.

Also Kudos to the Spartanburg County Public Library. They are doing a Pandemic time capsule, which is a fun activity. Their contest rules are also hilarious! Check it out here. 

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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The Very Latest Research on Social Media and How It Affects Library Marketing

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The #LibraryMarketing Show, Episode 45

Angela goes over the latest study from Sprout Social which lays out the latest research on how people are using social media, plus how they view social media use by brands. The same study then compares how marketers *think* people use social media and how they view brands. The difference is fascinating, and there is a lot of great insights for libraries.

Also Kudos to the Monroe County Public Library. They released a video called “A Cautious Path to Phasing In Services” which manages to be formal and light-hearted at the same time.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have tips for handling this crisis that you can share with other libraries? Do you have a nominee for the Kudos segment? Drop a comment below! And subscribe to this series on YouTube to get a new video tip for libraries each week!

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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Don’t Stop Communicating! Tips for Handling Library Promotion Overload During a Crisis

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The #LibraryMarketing Show, Episode 44

When you’re trying to figure out how to get all the work you have to get done during this pandemic and you’re feeling overloaded, the one thing you SHOULD NOT sacrifice is communication with your community. In this episode, Angela shares tips to make room in your day for promotion and for celebrating what you can get done instead of being hard on yourself for what gets left on your “to-do” list.

Also Kudos to The Richland Library in South Carolina. Their marketing team recently won the 2020 American Advertising District three (North Carolina, South Carolina & Virginia) Award WIN for their Access Magazine. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have tips for handling this crisis that you can share with other libraries? Do you have a nominee for the Kudos segment? Drop a comment below! And subscribe to this series on YouTube to get a new video tip for libraries each week!  

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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