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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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targeted email messaging

You’re Doing Marketing Wrong: Why Targeted Emails Make Your Cardholders Happy

I'm going to make a statement. You can agree or disagree. But if there is one thing that I know about marketing a library, it's this: If your library is not sending regular, targeted email messages to your cardholders, you... Continue Reading →

The Most Important Marketing Tool Libraries Need To Start Using Right Now

So you've written or are in the process of writing a strategy for your library content marketing.┬áNow what? You need to build an audience. Without someone to actually listen/read/respond to your marketing, what's the point? The easiest, quickest way to... Continue Reading →

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