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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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targeted email messaging

Targeted Email Marketing for a New Era, Part One: The Pros and Cons of How Most Libraries Segment Their Audiences

This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →

The Most Important Marketing Tool Libraries Need To Start Using Right Now

So you've written or are in the process of writing a strategy for your library content marketing.┬áNow what? You need to build an audience. Without someone to actually listen/read/respond to your marketing, what's the point? The easiest, quickest way to... Continue Reading →

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