Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!

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The #LibraryMarketing Show, Episode 43 In this episode, Angela shares three very simple ways you can add punch to your email subject line and header text. Doing one of these three things every time you send an email will increase the chances your recipients will open and engage with your emails. Here is the article with all the fantastic magnet or trigger or power words Angela mentions in the video, broken up into charts that will help you create an emotional reaction in your readers. Also Kudos to all the libraries creating backgrounds for Zoom and Teams meetings using photos of their libraries. Library Journal has a great list of them. Here’s another great list from the Library Land project. If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

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Angela Hursh, Library Marketing Expert

Angela Hursh is the Brand and Communication Director for the Cincinnati & Hamilton County Public Library. There, she leads the Library's strategic communications efforts, ensuring cohesive and impactful messaging across all platforms. This role is a homecoming of sorts: She spent nearly seven years as the Marketing Content Team Leader at the library, from 2013 to 2020. Between her two library stints, she worked for NoveList. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist. She is a 2023 Library Journal Mover & Shaker and a world class speaker.

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April 29, 2020

Email Marketing, library marketing, Library Marketing Show, Marketing Basics

Angela Hursh, email headlines, email marketing results, email text, email tips, Kudos, libraries, library email marketing, library emails, Library Journal, library marketing, library promotion, marketing, meeting backgrounds, super library marketing, Teams backgrounds, virtual meetings, Zoom backgrounds

4 thoughts on “Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!”

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Mary Black
April 29, 2020 at 11:08 am


Hello Angela,
Our library is creating a video style guide. Do you have recommendations?

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- Angela Hursh, Library Marketing Expert
  April 30, 2020 at 6:08 am
  
  
  OOhh that’s a good question! I feel a new post coming on! In the meantime, I would say that it should closely resemble your library’s style guide for print pieces, assuming you have one. You’ll want to establish a standard for the look of the graphics and fonts, the tone of the script if you do voiceovers or of the on-screen text, if you do that. You’ll want to set a standard for shooting conditions–the kind of lighting you use, the backgrounds, how shots will be framed, and who gets to be on-screen talent. Similarly, you’ll need to set standards for audio-what kind of music will be used and how should audio sound in the finished product. I hope that helps to get you started. Thanks for the blog idea!
  
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